MAM
BMS reveals how India consumed entertainment in 2018
MUMBAI: BookMyShow has revealed how India consumed out-of-home entertainment from its platform in 2018 in a latest report.
BookMyShow CEO and founder Ashish Hemrajani said, “As the year comes to a close, thank you to all our users for choosing BookMyShow. #BestOf2018 is a true reflection of the amazing year that 2018 has been! India’s entertainment landscape is going through a radical change and BookMyShow is playing its part in this transformation, by providing an unparalleled experience. 2018 has witnessed great demand for both movies and live events.”
As per the reveals, Hindi movies followed by Telugu and English were the most watched via the platform. Out of 1780 films, across languages, that BookMyShow hosted this year, Rajinikanth and Akshay Kumar starrer 2.0 became the highest grossing film on the platform, selling 16 tickets per second, followed by Sanjay Leela Bhansali’s magnum opus Padmaavat. It was also the highest grossing Hindi film.
Bengaluru became the leading city in terms of total number of movie tickets bought. Sunday afternoon was the most preferred show time and drama was the most popular genre followed by action, thriller and romantic comedy.
The report also mentions, “In 2018, regional cinema saw a remarkable increase, contributing 45 per cent to the total number of tickets sold on BookMyShow. Tamil and Telugu films together formed 73 per cent of the total number of tickets sold for regional films fuelled by the release of movies like 2.0, Sarkar and Geetha Govindam and Rangasthalam, amongst others.”
Apart from the movies, the people also opted for a lot of live entertainment. The live-entertainment listings registered a growth of about 20 per cent this year as compared to 2017. “This year, the India debut of Disney’s Aladdin and Cirque du Soleil’s latest spectacle BAZZAR marked a new high in the entertainment experience of BookMyShow’s users,” reads the report.
City-wise, Mumbai opted for plays while Delhi went out for food and historical monuments. Bangalore and Hyderabad attended the maximum number of stand-up gigs.
“In 2018, users preferred BookMyShow to book their spots at the Indian Premiere League leading to packed stadiums along with Pro Kabbadi League that experienced high demand in cities like Pune, Patna, and Ahmedabad,” the report claims.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
