MAM
BluSmart celebrates World EV Day by honoring its driver-partners
Mumbai: On the occasion of World EV Day (9 September), BluSmart, a pioneer in India’s electric vehicle revolution, unveils its heart-warming campaign titled ‘Drivers Of Change’. This initiative pays tribute to the unsung heroes behind the wheel – BluSmart’s dedicated driver-partners who have played a pivotal role in the company’s mission to decarbonize urban mobility.
The ‘Drivers Of Change’ video was conceptualized by BluSmart’s in-house team along with Cellar Door Productions. It offers a compelling glimpse into a day in the life of these driver-partners. It goes beyond showcasing their daily routines; it captures the spirit, commitment, and passion they bring to their work. These driver partners are not just chauffeurs; they are the true champions of India’s EV revolution.
BluSmart’s journey has been powered by these remarkable individuals who have traversed the streets of Delhi NCR and Bengaluru, ensuring comfortable, eco-friendly rides for users every day. On World EV Day, BluSmart expresses its deep gratitude to these #DriversOfChange, who have collectively saved over 20 million kgs of CO2 emissions, completing more than 270 million clean kilometers.
The video highlights the human side of the EV revolution by focusing on the people who drive it forward. It showcases how these driver partners have not only contributed to BluSmart’s success but also experienced life-changing transformations through their association with the company.
The ‘Drivers Of Change’ video was rolled out on social media on 9 September.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
