Ad Campaigns
BlueStone’s #LoveLike_ campaign is brimming with heart-eyed nostalgia
Mumbai: Step into the world of young, wild, and rebellious love with BlueStone’s Valentine’s Day social media campaign, #LoveLike_. Transporting viewers back to the roots of youthful romance, this captivating journey captures the essence of a love that’s raw, unfiltered, and utterly exhilarating.
At the heart of this campaign lies a couple whose love story epitomises the heart-fluttering moments of stolen kisses, handwritten notes exchanged, and drives under the moonlit sky. Their love is a symphony of passion and adventure, reminiscent of the ride-or-die relationships of the early 2000s.
BlueStone has curated a collection of vintage and Y2K props, from flip phones to skateboards, CDs, cassettes, and Walkmans, to infuse the campaign with a nostalgic look and feel. These elements harken back to a time when love was simple yet electrifying, and every moment felt like a scene from a beloved romantic movie.
In a world saturated with grand gestures and extravagant displays of affection, BlueStone’s #LoveLike_ campaign presents a refreshing return to the roots of young love. It captures the unspoken words, the spontaneous adventures, and the cozy Sundays spent wrapped in each other’s arms.
While Valentine’s Day typically brings about a flurry of product promotions in the jewellery industry, BlueStone remains steadfast in its brand identity, rooted in the belief that every piece of jewellery carries the hope of romance. Hence, steering clear of overt jewellery imagery, the brand takes its viewers on a trip down memory lane, inviting them to rediscover and cherish the moments of love that define their relationships.
Talking about the campaign, BlueStone head of marketing Harshna Dadu said, “I’m thrilled to introduce our #LoveLike_ campaign, which beautifully pays homage to the iconic relationships portrayed in early 2000s rom-coms. By capturing the essence of those heartwarming narratives, we’re offering viewers an opportunity to relive the rebellious spirit of youth and the magic of first love – a time when every glance sparked butterflies, and each moment held the promise of endless possibility.”
To enrich the unique narrative of this campaign, BlueStone is collaborating with fashion and lifestyle influencer Noopur, so she can add her unique spin to #LoveLike_. As part of the campaign, BlueStone is hosting three exclusive giveaways on Instagram, offering participants the chance to win their coveted jewellery pieces that symbolise the enduring beauty of love.
Let’s #LoveLikeNoOneIsWatching, #LoveLikeMeetCutes, and #LoveLikeYouAre21Again, and make this Valentine’s Day celebration of a love that never grows old with BlueStone.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
