MAM
Blue Star launches screw-chiller range of Air conditioners
ANGALORE: Blue Star Limited (BSL) has announced the launch of a new range of energy efficient screw chillers used in central air-conditioning of large spaces. Manufactured at its ISO 9001 certified factory in Thane in both air-cooled and water cooled versions.
A range of eleven models of air-cooled screw chillers varying from 75 to 366 TR and ten models of water cooled screw chillers varying from 104 to 370 TR. The air cooled screw chillers are designed to operate under high ambient conditions and also have anticorrosive fins keeping in mind their usage in coastal climatic conditions where chances of corrosion are high, stated an official release.
BSL screw chillers incorporate compressors from Precise Machinery Co Ltd, Taiwan. Hanbell reportedly one of the largest manufacturers of such compressors, widely used in chillers in Europe.
Due to a lower number of moving parts, screw chillers are considered reliable and rugged. BSL have provided their new range with stepless capacity control to help in reducing power bills under part loads, making it ideal for varying load applications for customers such as multiplexes, malls, offices, hospitals and hotels. Microprocessor controls help in accurate operation and protection as well as remote monitoring.
Since these chillers are now being manufactured by BSL in India, customers will now not need to import these products and will have convenience of faster delivery times, says the official release.
Speaking to the Press at a conference in Bangalore, VC & MD of BSL Suneel M Advani said “Airconditioning comprises a major chunk of the power bills of most organizations. Even a small saving of power can have a major impact on the profitability of an enterprise. We have over six decades of experience in providing expert cooling solutions and recognize that being leaders we owe it to our customers to provide energy efficient cooling. We have been pioneers in introducing energy efficient technologies in the country and our efforts have been well received by our customers. The launch of the energy efficient screw chillers is another initiative in this area. We remain committed to maximize energy savings for our customers”
“For these products which will be used in central air-conditioning systems (more than 20 Tons or T, could be 100’s or even 1000’s of Tons), we are focusing on commercial, industrial an institutional users. We are the biggest in the country in this segment as well as in packaged air-conditioning (5T to 20T),” reveald Advani during a discussion with Indiantelevision.com
BSL Corporate Communications manager Girish Hingorani told this website, “Our annual ad-spends on brand building are around Rs.150 million. Generally Rs.85-90 million of this is spent on television and print media. Another Rs.30 million to Rs. 40 million is spent on events, exhibitions, seminars, etc. We also have some spends on customer relationship builds.” Interface handles the creative and media business for BSL.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
