MAM
Blue Ocean IMC and GoQuest Digital studios announce strategic content partnership
MUMBAI: GoQuest Digital Studios, one of India’s leading original end to end content studio and Blue Ocean IMC, an impact communications agency, today announced the signing of strategic content partnership. The alliance is forged to create a complete Digital offering that is measurable and authentic for influencer activities for brands. This unique task is achieved by using BluCron, an indigenous AI tool developed by the Digital Team at Blue Ocean IMC that crawls the world wide web to discover the right Influencers purely based on their content and not on hype.
Blue Ocean IMC believes in the power of content, be it traditional media or new age media. With a profound knowledge coupled with well-established relationships with influencers, the Digital Team at Blue Ocean IMC is in a position to offer measurable, engaging and enriching content for its partners and associates.
Speaking on this tie-up, Darshan Bhatt, Director, GoQuest Digital Studios, said, “At GQDS we operate from the belief that without the right content and distinction, a brand may just lose its voice and presence. In such an ecosystem, it is but natural for brands to scout for the right tool and the right platforms to make them visible and gain traction.
In our quest to deliver the best and add value to our clients, we are always on the lookout for right strategic partnerships that match our passion and drive. While many PR agencies offer exemplary solutions, there are very few agencies that can go beyond share of voice and digital impressions. In Blue Ocean IMC, we found our right partner who not only adds immense value to our communications objective but to our business goals as well. We are thrilled with this association and look forward to path breaking innovative digital solutions for our client to build their brands that is not just path breaking but accountable as well”.
Rahat Beri, Founder, and MD, Blue Ocean IMC said, “Storytelling is an art and today, a brand wants to tell its story in the most unique and true-to-its root way. The ability to provide a perfect story is what the brands are looking for.
Blue Ocean IMC started with a vision to provide communication solutions that go beyond the realm of just PR and Digital visibility. We believe in value addition to our client in every step of our service, right from aligning our deliveries with their business objective to strategic counseling where required.
When you claim to be different, you need to provide proven skills and counsel to back that claim. This partnership with GoQuest Digital Studios is a recognition to our belief and vision. With our focus on technology and with over a decade of working with creators (Influencers), we are able to provide that significant digital solution that is measurable and authentic.
Blue Ocean IMC inked as communications partners for GoQuest Media early this year and have now forged a business relationship that is bound to redefine agencies' work in the near future.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
