MAM
Blue Lotus Communications co-founders start new brand consultancy venture
BENGALURU: The co-founders of public relations agency Blue Lotus Communications, N. Chandramouli and Archana Tomar, have set up a new brand consultancy venture – The Brand Counsel (TBC). TBC will be an independent company outside the Comniscient Group and its‘ focus will be to streamline the CEO/Board‘s direction through the organisation‘s communication agencies. Archana Tomar will be moving on from her position as vice-president of Blue Lotus to head of the brand counsel.
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The Brand Counsel has a single allegiance – to remain faithful to the management vision at all costs, says N. Chandramoul
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A Blue Lotus Communications CEO Chandramouli said, “The top management‘s urgent imperative is to align business goals to communication goals of organisations. Unfortunately, these two goals often fail to converge, severely limiting the brand‘s potential. If such a divergence sustains, it may leave the audience completely estranged from the brand. The Brand Counsel will have a single allegiance – to remain faithful to the management vision at all costs. TBC will align all the diverse communications of the brand through the organisation‘s existing agencies. With Archana at the helm, I am confident that this new company will scale the ladder of success within a short span of time.”
Adding on her new role, Tomar added, “My tenure at Blue Lotus has been the most enriching and eventful. We nurtured Blue Lotus and saw it evolve to become among the largest and most respected PR agencies of India. The Brand Counsel will fuel life into brands from a new and innovative perspective without being another middling or muddling think-tank. We see a huge opportunity for brands to improve their communication and resource efficiencies.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
