Ad Campaigns
Blissclub launches its latest brand campaign
Mumbai: Blissclub, a homegrown activewear brand for women, is thrilled to announce the launch of its groundbreaking brand campaign, introducing the 100-Day Buy and Try Policy. This initiative aims to redefine customer experience by offering a risk-free opportunity to try its activewear products for an extended period of time.
Research indicates that women find even the most expensive activewear starts to fade, lose shape and wear out after vigorous activity and multiple washes. To counter this problem, Blissclub has spent years engineering super technical activewear products that are insanely durable and look, feel & fit the same year after year. The newly introduced 100-Day Buy and Try Policy allows customers to purchase best-selling Blissclub products and try them for a full 100 days, without the pressure of commitment.
Blissclub’s 100-Day Buy and Try Policy is simple and hassle-free. If, within 100 days of purchase, a customer is not fully satisfied with their product, they can return it for a full refund. “We believe in the power of our products, and this policy demonstrates our commitment to customer satisfaction and confidence in our brand,” said Blissclub founder & CEO Minu Margeret.
The campaign that went live on 22 June consists of a film showcasing the journey of a woman who’s constantly tempted to shop via sales, but is unable to because her Blissclub leggings look as good as new despite her best efforts to ruin them. On social media, the brand took to showing all the damages the policy does not cover, via hilarious films that show Blissclub products being microwaved, shredded and more.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
