Brands
Blissclub launches AirMelt collection
MUMBAI: Blissclub has announced the launch of its latest collection – AirMelt. Engineered for comfort, flexibility, and all-day wear, the collection introduces a new fabric innovation that supports Indian women through every part of their day, from work to leisure.
Developed using a premium polyester-spandex blend, AirMelt is characterised by its featherlight feel and four-way stretch. The material also offers sweat-wicking capabilities, making it suitable for both indoor and outdoor movement. Blissclub has adopted fibre-stage dyeing techniques for this collection, resulting in colours that are long-lasting and resistant to fading.
The inclusive range features silhouettes tailored for Indian body types, including flare pants with invisible pockets, cuffed joggers, shorts, crop tees, apple-hem tees, and zippered jackets. The designs aim to provide functional versatility while offering easy styling options for everyday wardrobes.
“AirMelt is the result of months of research, material testing and design iteration,” said Blissclub founder & CEO Minu Margeret. “Every detail was carefully considered to ensure the garments move with you and feel like second skin. We wanted to create pieces that allow women to go about their day without feeling restricted or uncomfortable. At Blissclub, we have always believed in designing for how Indian women actually live and move, and AirMelt is our response to that. It brings together thoughtful construction, everyday performance and unmatched softness in a way that feels seamless. Our goal is to create clothing that doesn’t just look good but feels effortless to wear and adapts to your day.”
Brands
Mother Dairy unveils 30 plus products for summer portfolio push
Ice creams, regional dairy and high-protein range drive 30 per cent growth plans
MUMBAI: If summer had a flavour, Mother Dairy is making sure it comes in at least 30. As temperatures climb, Mother Dairy is turning up the chill with an expansive product blitz, announcing a pipeline of over 30 new offerings across its value-added dairy portfolio. Rolled out in phases through the season, the line-up spans indulgence, health, convenience and regional tastes, an attempt to meet India’s increasingly diverse consumption patterns head-on.
Ice creams take centre stage, accounting for around 20 of the new launches. The brand is introducing formats such as a Two-in-One Matka and Tub, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Kulfi Cassata. There is also a clear nod to calorie-conscious consumers, with the debut of a ‘Go-Low’ range featuring variants such as Choco Almond, Shahi Mewa and Kesar Pista Tilla Kulfi.
Beyond indulgence, the company is sharpening its regional play. Products like Jamun Yoghurt and Bhuna Jeera Raita aim to tap into local flavour preferences, while Shrikhand offered in three variants targets western markets. For northern consumers, Meethi Dahi joins the mix, reinforcing a localisation strategy that goes beyond one-size-fits-all offerings.
Convenience is another key lever. Mother Dairy is expanding its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu and Kashmir, catering to demand for longer shelf-life products without compromising accessibility.
On the nutrition front, the brand is doubling down on protein. Its ‘Pro’ range is being strengthened with Procurd and Propaneer high-protein curd and paneer variants positioning itself within the growing health-conscious segment while retaining its core taste proposition.
The scale of the rollout signals more than just seasonal experimentation. With expectations of over 30 per cent growth across key categories, the company is betting on innovation as a primary growth engine, supported by a mix of traditional and new-age distribution channels.
Marketing, too, is set to match the ambition. High-impact campaigns across ice creams and flavoured milk are in the pipeline, aimed particularly at younger consumers and designed to amplify summer consumption moments.
In a market where heat often dictates demand, Mother Dairy is not just responding to the season, it is trying to own it, one scoop, sip and spoonful at a time.
