MAM
Blinkit goes big or goes home, paints Karnataka towns red with OOH campaign
MUMBAI: Have you ever walked down your street and thought, “If only instant delivery services knew I existed!”? Well, Blinkit just heard your existential crisis loud and clear. Known for its rocket-speed expansion, Blinkit now takes over not just your screens but your streets, launching a splashy, eye-catching OOH (out-of-home) campaign across six cities in Karnataka—Tumakuru, Shivamogga, Hubli, Gulbarga, Bidar, and Bellary. Talk about making a statement; these guys aren’t blinking anytime soon.
Executed by The Local Talk—a new-age advertising guru—this ambitious campaign ensures Blinkit is impossible to miss. Strategic placements in prime locations mean the brand is quite literally in your face, no matter where you turn. Subtlety? Never heard of her.
The Local Talk director Anil Soni clearly gets the memo, “OOH advertising plays a crucial role in helping brands like Blinkit establish a strong presence in tier-2 and tier-3 cities. Our team is dedicated to delivering high-impact campaigns that drive both awareness and engagement.” Translation? Expect Blinkit billboards to be your new local landmarks.
Why such a bold move? Blinkit is committed to conquering markets beyond the metros. Smaller cities are getting their moment in the spotlight (and a whole lot of billboards) as the company aims to democratise instant delivery. After all, who said fast service should be a big-city privilege?
So the next time you’re wandering about town, don’t be surprised if Blinkit’s OOH campaign stares back at you—bold, bright, and as unavoidable as your next online shopping spree.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
