MAM
Blinkit goes big or goes home, paints Karnataka towns red with OOH campaign
MUMBAI: Have you ever walked down your street and thought, “If only instant delivery services knew I existed!”? Well, Blinkit just heard your existential crisis loud and clear. Known for its rocket-speed expansion, Blinkit now takes over not just your screens but your streets, launching a splashy, eye-catching OOH (out-of-home) campaign across six cities in Karnataka—Tumakuru, Shivamogga, Hubli, Gulbarga, Bidar, and Bellary. Talk about making a statement; these guys aren’t blinking anytime soon.
Executed by The Local Talk—a new-age advertising guru—this ambitious campaign ensures Blinkit is impossible to miss. Strategic placements in prime locations mean the brand is quite literally in your face, no matter where you turn. Subtlety? Never heard of her.
The Local Talk director Anil Soni clearly gets the memo, “OOH advertising plays a crucial role in helping brands like Blinkit establish a strong presence in tier-2 and tier-3 cities. Our team is dedicated to delivering high-impact campaigns that drive both awareness and engagement.” Translation? Expect Blinkit billboards to be your new local landmarks.
Why such a bold move? Blinkit is committed to conquering markets beyond the metros. Smaller cities are getting their moment in the spotlight (and a whole lot of billboards) as the company aims to democratise instant delivery. After all, who said fast service should be a big-city privilege?
So the next time you’re wandering about town, don’t be surprised if Blinkit’s OOH campaign stares back at you—bold, bright, and as unavoidable as your next online shopping spree.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
