MAM
Blink Digital forays into NFTs and metaverse
Mumbai: Blink Digital has announced its full-fledged footing into the decentralised world that will cover metaverse, NFTs and web3 applications. The integration of virtual reality, augmented reality with social media is laying the foundation for the open and transparent ecosystem to connect and interact with each other.
Blink Digital has launched some of the successful NFT projects and metaverse activations on platforms such as OpenSea, Rarible and Decentraland.
This move is in alignment with their vision to bring the best to the brands and enhance the connectivity between brands and audiences. This agency foresees 300 per cent of the rise in revenue as they foray into the new vertical, according to the statement.
As far as the growth is concerned, Blink Digital has seen 100 per cent of growth ensuring great revenue momentum from web3 vertical. In terms of the new mandate wins, the client has grown by 60 per cent this year, the agency said.
Blink Digital also executed the successful OnePlus 10 model launch on Amazon in Decentraland. Leveraging blockchain technology, the agency has helped materialise numerous to sell and trade NFTs. They have been providing end-to-end services from strategy and development to deployment and promotion to the brands. The agency is working as a guiding light for brands to make an early stage impact of NFTs and metaverse and to become a trendsetter.
Talking about venturing into the new vertical, Blink Digital director of technology Amer Ahmad said, “The idea of bringing three-dimensional experiences had started with VR devices and it has come full circle with the innovations and advancements like Web3 and Metaverse. The buzz has already concluded that the newly found virtual world is inevitable. Blink Digital lies at the intersection of creativity, innovation and the power of the internet, so our foray into Metaverse focused marketing came naturally to us.”
“The team at Blink has always challenged the status quo and keeps innovating to serve the best to our clients. We have already started working with a few brands for their NFTs and Metaverse campaigns. We believe that metaverse will play a notable role in the next decade of advertising and we would like to to be ready before it becomes highly democratised both in terms of creation and monetisation opportunities,” he added.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
