MAM
BlendJet enters the Indian market
Mumbai: BlendJet, the global leader in portable blenders, is pleased to announce its entry into the Indian market. For the first time, the US-headquartered brand is offering its highly sought-after BlendJet 2 portable blender to customers across all Indian states and Union Territories. BlendJet’s foray into the Indian market is a significant milestone, which further solidifies the company’s status as one of the fastest-growing multinational direct-to-consumer (D2C) brands. Banking on a robust supply chain and strategic consumer outreach in India, BlendJet intends to register a triple-fold increase in its sales volume over the next six months.
Speaking about the company’s expansion to the Indian market, BlendJet CEO & co-founder Ryan Pamplin said, “From Yoga to Ayurveda, India has always been a country that values health and wellness. BlendJet’s commitment to enhancing daily nutrition and lifestyle choices aligns perfectly with this ethos. We are incredibly proud to extend our presence to India and are excited to contribute to their dynamic D2C growth. We expect a revenue surge of nearly $1.5 million with our entry into the Indian market.”
Further elaborating, he said that BlendJet 2 gives customers the freedom to make anything they want, anywhere in the world — from a mountaintop to their kitchen countertop. Compact yet powerful, BlendJet 2 makes it easy to whip up smoothies, protein shakes, baby food, frozen lattes, milkshakes, salad dressings, chutneys, soups and more. Equipped with a USB-C port for seamless charging and a popular self-cleaning feature, BlendJet 2 is the ideal choice for on-the-go lifestyles.
Easy and convenient to use at home, at work, outdoors, at the gym, in the car, at a beach, or anywhere else, these portable blenders are currently available in India exclusively on BlendJet.in. BlendJet 2 comes in a host of vibrant colours and patterns, including Black, Glacier, Royal Blue, Mint, Lavender, Purple, Red, Black Marble, Geode and Urban Camo, and has been launched. BlendJet is planning to unveil an exclusive Disney range in India soon, too.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
