Brands
Blanko launches time-lock technology perfume with latest digital campaign
Mumbai: Blanko, Indian Popstar King’s first-ever personal brand powered by Raj Shamani’s House of X, today announced the launch of India’s first time-lock technology perfumes with its latest digital campaign, ‘Win Every Room That You Walk In’.
Blanko’s Win Every Room Collection is the first fragrance range on the Indian market that is enhanced with Time-lock technology. Specifically designed to thrive in diverse weather conditions and cater to the distinct chemistry of Indian skin, the unique formulation delays evaporation in Indian weather to ensure that the fragrances remain consistent and captivating, no matter where life takes us.
Featuring six exquisite perfumes meticulously crafted to complement the myriad occasions in a man’s life, the campaign invites consumers to embrace every moment and own every space that they enter. Announcing the launch of Blanko’s Win Every Room Collection, it harnesses the power of individuality by tapping into diverse personalities and unique Indian body chemistry.
Both the collection and the campaign derive inspiration from the versatile roles of contemporary men while never compromising on confidence. Each video follows King depicting unique personas as he encourages the audience to wear an experience, not just a fragrance. From boardroom to ballroom, Blanko enables men to effortlessly hop from one occasion to another with scents like Indian Oud perfume- festive & special events, Legend perfume- Date nights, Billionaire perfume- clubs & concerts, Empire perfume- everyday work, Sports perfume- gym, sports, Old Money perfume- brunch, travel & relaxing vacations.
Commenting on the latest collection and campaign, King, Indian Popstar and Founder, Blanko said, “Since Blanko’s successful launch in April this year, we have amassed the constant love and support of the consumers. With the latest collection and campaign, we wanted to continue with our mission of building dreams as we innovated with the latest technology. The Win Every Room Collection is built on the premise that one should win every room they walk in. Taking inspiration from the evolving consumer needs, the collection has been designed with India’s first-ever Time-lock Technology that allows Blanko to be your round-the-clock partner, anytime, anywhere”.
The exquisite collection with six truly long-lasting perfumes is available at, starting Rs 799.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
