MAM
Blah & George’s mojo: Creating brands in fashion & fitness
MUMBAI: In a paradigm changing development which will redefine the way retail brands are created in the country, Anirban Das Blah and Jiggy George, two of the foremost names in the Indian brand management & licensing spaces, respectively, have joined hands to launch Mojostar. The company will focus on partnering with celebrities to co-create authentic brands in the areas of fashion, fitness, personal care, and more.
Kwan has established itself as India’s largest entertainment marketplace connecting investors, artists, and brands. Dream Theatre, on the other hand, is a brand management and licensing company. Mojostar’s operations will be boosted by the combined reach, knowledge, and domain expertise of the two iconic companies. It is a partnership that will look to tap into the growing influence of Indian celebrities to create powerful retail brands. Mojostar has already finalised Bollywood stars such as Jacqueline Fernandez and Tiger Shroff to launch the first line of celebrity brand products.
Kwan Entertainment director and Mojostar founding partner said Anirban Blah said, “Celebrities hold massive influence in trends related to fashion, fitness, personal care, and appearance, and have been used by brands for decades for endorsements. We have partnered with Dream Theatre to launch Mojostar. Globally, we have seen billions of dollars of value being created by celebrity brands such as David Beckham, Victoria Beckham, Mary-Kate and Ashley Olsen, and Jay-Z etc.”
Dream Theatre founder & CEO and Mojostar founding partner Jiggy George added, “Creating celebrity brands and their extension in product and services requires crafting an authentic brand DNA, with a lot of attention to detail and genuine differentiation. In India, the authentic approach to celebrity brand creation has not yet matured. This JV will be leveraging our mutual strengths to revolutionize the way retail brands are created in India.”
Mojostar’s ‘house of brands’ envisions creating a minimum of 3-4 celebrity brands worth upwards of $100 million in each category in five years.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
