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BlackCab Agency Network wins the digital mandate for Hyatt Centric Juhu Mumbai
Mumbai: BlackCab, a leading digital marketing agency, has announced its collaboration with Hyatt Centric Juhu Mumbai for its creative and digital mandate. The partnership with Hyatt holds promise in amplifying the hotel’s brand strategy across digital channels, which focuses on showcasing captivating stories and comprehending the subtleties of the digital sphere. The agency aims to create and distribute content strategically to increase desirability, and potential customers, further develop brand loyalty.
BlackCab’s Secret Sauce Studios, a food & beverage content lab, will uplift Hyatt’s culinary showcase. The agency seeks to highlight the quality and uniqueness of the hotel’s offerings through visually appealing content and targeted outreach. BlackCab Agency aims to position Hyatt Centric Juhu Mumbai as, the preferred destination for leisure and staycations.
“With its extremely desirable location and boutique service design, Hyatt Centric Juhu Mumbai is a very interesting addition to our portfolio. We are confident that with the right content and storytelling, we can bring forth this Hyatt Centric outpost to a larger audience in a very meaningful way.” – BlackCab Agency Network co-founder and director Aayush Bansal.
Having won the confidence from giants such as Marriott, Four Seasons, ITC, Sofitel BKC, and Radisson Hotel Group, BlackCab runs several mandates in this sector. With its recent win, BlackCab continues its successful trajectory within the hospitality sector.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
