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Black Swan Life bags Crusoe creative duties
MUMBAI: Following a multi-agency pitch, Black Swan Life has bagged the creative duties of Crusoe, a brand from the Coimbatore-based Jagannath Textile Company.
Crusoe, will be launched by end of January next year in South India, parts of West Bengal and Maharashtra. By the end of the year, it will be launched in all other parts of the country.
The ad spends for Crusoe has been earmarked at Rs 40 million for 2010.
Says Black Swan Life founder Sukumar Menon.”We are not only handling the ad duties but also involved in steps before advertising actually begins.
“We will design the brand‘s premium range of innerwear and also take care of in-store design, exhibition design, website design and product catalogues. We have also redesigned the logo.”
Print media will be the mainly used for the campaigns followed by outdoor promotions. “These kind of products are very print intensive. Hence, print will be our main focus,” adds Menon.
A television commercial will also be launched.
MAM
TIME100 2026 list names Sundar Pichai, Vikas Khanna, Ranbir Kapoor among global icons
Indian leaders across tech, cinema and cuisine feature on TIME’s list
MUMBAI: TIME has unveiled its 2026 TIME100 list, spotlighting some of the world’s most influential figures, with a strong Indian presence cutting across technology, entertainment and culinary arts.
Among those featured are Sundar Pichai, Vikas Khanna, Ranbir Kapoor and Neal Mohan, alongside public figures such as Zohran Mamdani.
The profile of Pichai highlights his role in taking artificial intelligence to the masses, with Andrew Ng noting that few leaders have expanded access to AI at such scale. Since becoming CEO in 2015, Pichai has steered Google towards a more agile, innovation-led approach, rolling out products like AI Studio and Gemini that are now used by billions globally.
Chef Vikas Khanna is described as a cultural bridge-builder, with Eric Ripert praising his ability to connect people through food while championing Indian traditions on a global stage. His New York restaurant, Bungalow, is positioned not just as a dining space but as a storytelling platform rooted in heritage and memory.
In the entertainment space, Ranbir Kapoor earns recognition for reshaping cinematic storytelling with restraint and emotional depth. Writing his profile, Ayushmann Khurrana notes that Kapoor’s performances quietly redefine audience sensibilities, making him a cultural voice for a changing India.
The annual TIME100 list brings together leaders, innovators and changemakers across sectors, from politics and business to science and the arts. This year’s edition also features global figures such as Donald Trump and Xi Jinping, alongside creators, athletes and entrepreneurs shaping the future.
With influence increasingly spanning industries and geographies, the 2026 list reflects a world where impact is not just about scale, but about shaping conversations and culture in meaningful ways.
