Brands
Bizongo launches new brand identity; consolidates its leadership in the packaging industry
MUMBAI: India’s only unified platform for all kinds of packaging solutions, Bizongo announces the launch of its new brand identity reinforcing the company’s leadership as India’s largest one-stop packaging platform. In addition to launching a new logo, the company has undergone a complete brand revamp for its solutions – Procure Live, Design Square and Partner Hub. The identity is in line with the company’s mission to become synonymous with its brand tagline ‘Everything Packaging’. Backed with robust technology solutions and a strong foothold in the current Indian market, Bizongo now plans to enter international markets of USA, Middle East, and Southeast Asia. Launched in 2015, Bizongo continues to aid, empower and create value for the $50 bn packaging ecosystem in India.
Bizongo’s new identity represents the company’s value proposition that encompasses everything from design and development to procurement thus unifying the complete packaging experience on a single digital platform.
Bizongo has solved packaging procurement and quality issues faced by Food & Beverage, FMCG, Consumer Durables, Automobile, and Engineering companies amongst others by delivering reliable, sustainable and high-quality packaging solutions. Simultaneously, Bizongo has been responsible for improved productivity and increased revenues for packaging manufacturers in India by providing robust technology-driven solutions to SMEs. Since inception, Bizongo has experienced a consolidated growth of 5000% and 350% in the last financial year.
On launching the new brand identity, Aniket Deb, CEO, Bizongo said, “Bizongo was founded on the firm belief that creativity and technology combined, have the potential to set into motion transformation across industries. Today, we have evolved to become a brand that has been responsible for bringing in experience, efficiency, and innovation to the packaging ecosystem. We have also advanced rapidly to become the go-to choice for India’s leading companies for all their packaging needs. The evolution into a single platform that caters to all needs of packaging required us to give this company an identity that resonated with the same idea. A massive growth rate called for a massively appreciated and understood identity.
The new identity was crafted with one simple, crucial idea in mind. Bizongo is everything packaging. The challenge was to show that we as a company provide packaging for everything that visibly exists around us – be it consumables, cosmetics, gadgets, tools, automotive parts, or even chemicals. It was a beautiful journey discovering with our creative partners, how to translate this idea into an identity. The complete process has culminated into a hollow logo, which signified that we could encompass everything that came to us. We are everything packaging.
We believe we can create tremendous value by enabling businesses to design, develop and source – reliable, responsible, sustainable and smart packaging everywhere. The new identity for the company hence plays a significant role in driving our vision and steering us to newer heights.”
Bizongo’s identity will visually echo the company’s forte, and its promise, to be a one-stop platform for everything packaging in India. This identity has been designed and developed by Mumbai based design and digital company, The Minimalist.
Brands
Uber launches hotel bookings feature in partnership with Expedia
From hotel bookings to room service at your door, the ride-hailing giant is making its boldest push yet into everyday life
CALIFORNIA: Uber is done being just a taxi app. At its annual GO-GET product event, the world’s leading mobility and delivery platform unveiled a sweeping set of new features designed to plant itself at the centre of how people travel, eat and shop, hotel bookings included.
The headline move is a partnership with Expedia Group that lets Uber users in the United States book hotels directly within the Uber app, with access to a catalogue that will eventually grow to more than 700,000 properties worldwide. Uber One members get 10 per cent back in Uber One credits on all hotel bookings and savings of at least 20 per cent on a rolling list of more than 10,000 hotels globally. Vacation rentals from Vrbo, Expedia Group’s home-rental brand, will be added later this year. The partnership is expected to expand beyond the United States. From June, Uber rides will also be integrated directly into the Expedia app, with push notifications sent to travellers ahead of hotel check-in to book discounted Uber rides for the duration of their stay.
Dara Khosrowshahi, chief executive of Uber, framed the expansion in terms of the modern condition. “Uber is becoming an app for everything, helping people go, get, and now travel all in one place,” he said. “We’re all living through a moment of real cognitive overload: too many apps, too many decisions, too much noise. At the end of the day, our job is to help people reclaim their time, spending less of it managing the logistics of life and more of it actually living.”
Ariane Gorin, chief executive of Expedia Group, struck a similarly ambitious note. “Travel should feel effortless, and this partnership gets us one step closer to offering a seamless traveller experience,” she said. “By connecting our two-sided marketplace with Uber, we’re bringing Uber rides directly into the Expedia app and Expedia Group’s lodging inventory into the Uber app through our Rapid API technology. Together, we’re helping travellers spend less time planning and more time enjoying the journey.”
Beyond hotels, the product announcements come thick and fast. Travel Mode, available within both the Uber and Uber Eats apps, offers curated recommendations on local favourites, tourist destinations, OpenTable restaurant reservations and on-demand delivery to hotel rooms. Uber One International means the membership programme now works globally, allowing members to earn credits on rides abroad that can be redeemed once back home. A new Shop for Me feature lets users request items from any store, even those not listed on the app. Eats for the Way allows riders in select cities booking an Uber Black or Uber Black SUV to have a drink or snack waiting for them in the car. Voice Bookings, powered by artificial intelligence, lets users book a ride conversationally, without touching their phone. And a redesigned One Search bar consolidates results for places, food and items across the entire Uber platform in a single query.
Uber has now logged more than 72 billion trips since it launched in 2010. The question it is now answering is what comes after the ride. The answer, apparently, is everything else. Whether users want a hotel in Paris, a coffee in the back of a car or a snake plant from the local garden centre, Uber would very much like to be the one to provide it. The app economy’s land grab has a new front-runner.
NOTE: The image used is AI generated and only for representational purposes.
