Ad Campaigns
‘Bittu and Balloo’s Story’ by Mukul Madhav Foundation & Schbang talk about the dark reality of child trafficking
Mumbai: As India celebrates Independence Day, Mukul Madhav Foundation (MMF) brings to the fore a distressing reality: the thousands of children who lose their childhood due to child trafficking. MMF’s evocative short film seeks to give these missing children a voice, narrating the tragic tales of these children.
The film uniquely captures the essence of childhood innocence through the lens of a cherished soft toy, Balloo the teddy bear, which is a witness to the trauma faced by his best friend, Bittu. Balloo’s presence throughout the narrative mirrors the stark reality of countless children whose voices are stifled and their dreams shattered.
Bittu and Balloo’s story is more than just a film; it’s a Public Service Announcement (PSA) call to action. It serves as a potent reminder of the thousands of Indian children whose potential remains unfulfilled. Through this film, MMF prompts us to remember and act for those fighting for their freedom.
“Child trafficking takes away more than just childhood from children, it also takes away their future potential and their sense of self,” said a spokesperson from Mukul Madhav Foundation. “At Mukul Madhav Foundation, we collaborate with partners to not only rescue but also rehabilitate and reintegrate victims of child trafficking.”
Schbang group creative manager Rishabh Pande commented, “76 years in and there’s a part of India that is still not free. This is the harsh reality that resides in the underbelly of an India that we do not see. It was therefore imperative for us to tell this sensitive story through a sensitive lens, a tale of an innocent soft toy juxtaposed with the tale of a not-so-innocent reality of child trafficking”
Mukul Madhav Foundation and Schbang invites viewers not only to watch the film, but also to engage, share, and mobilise resources and efforts to combat child trafficking and restore the lost childhoods of its victims.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
