Brands
Bitmovin streams ahead with AI-powered Ad analytics & real-time insights
MUMBAI: Bitmovin is rewriting the rules of video streaming with two cutting-edge enhancements to its Analytics platform Server-Side Ad Insertion (SSAI) Analytics and Real-Time Observability. These tools are designed to help streaming providers fine-tune their ad strategies and proactively address quality issues before they impact viewer experience.
According to Bitmovin’s eighth Annual Video Developer Report, ad insertion remains the streaming industry’s biggest headache, even as advertising emerges as the top opportunity for innovation. SSAI, a widely adopted architecture for ad monetisation, often comes with technical roadblocks. Bitmovin’s SSAI Analytics aims to clear those hurdles by offering real-time debugging and deep insights into ad performance. The tool provides precise metrics on ad plays, viewer engagement, abandonment rates, and performance across devices and streaming formats.
“Advertising-based models have surged in popularity, but implementing SSAI successfully has remained a major challenge,” said Bitmovin CEO and co-founder Stefan Lederer. “With SSAI Analytics, our customers gain real-time engagement data and troubleshooting capabilities, ensuring maximum revenue potential from ads.”
But Bitmovin isn’t stopping at advertising. The company’s Real-Time Observability feature is transforming video analytics from reactive troubleshooting to proactive quality control. Instead of waiting for complaints, streaming providers can now detect and resolve potential issues before they affect viewers. Advanced filtering options allow operators to pinpoint disruptions across different devices, networks, and streaming environments, significantly reducing churn and improving audience retention.
“Real-Time Observability shifts the paradigm from damage control to prevention,” Lederer added. “By offering unparalleled insights into streaming infrastructure, we empower providers to deliver flawless viewing experiences.”
Bitmovin, a pioneer in the streaming industry with over 400 global clients including BBC, Hulu, fuboTV, and Discovery has built a reputation for firsts, from developing the world’s first commercial adaptive streaming player to its software-defined encoding service that runs seamlessly across any cloud platform. With SSAI Analytics and Real-Time Observability, the company continues to push the boundaries of streaming technology, helping platforms boost engagement, reduce churn, and monetise content more effectively.
For an industry hungry for innovation, Bitmovin’s latest advancements promise smoother streams, sharper ads, and fewer frustrations both for providers and their audiences.
Brands
Zydus Wellness expands Ritebite Max Protein into new formats
RTD shakes, ghee jaggery bars and Korean chips target $10–12 bn protein market.
MUMBAI: Protein is no longer just gym talk, it’s making a full-course entry into everyday India. Zydus Wellness Ltd. is stretching its Ritebite Max Protein portfolio across three new formats, signalling a sharper push to turn protein from a niche supplement into a daily habit. The expansion brings ready-to-drink (RTD) protein shakes, culturally rooted ghee jaggery bars, and Korean-inspired protein chips under one umbrella, an attempt to build what the company calls a “multi-format protein ecosystem”. The move targets India’s rapidly expanding protein market, currently estimated at $10–12 billion and growing at a mid-teen CAGR.
The numbers suggest the strategy already has legs. In Q3 FY26, Ritebite Max Protein posted near double-digit EBITDA margins following its acquisition, driven by distribution expansion, product innovation and broader category tailwinds.
At the centre of the rollout is convenience. The newly launched RTD shakes available in Choco Burst and Berry Blush deliver 26 grams of protein per 250 ml serving, designed for on-the-go consumption. Meanwhile, the “Roots” Ghee Jaggery Protein Bars blend traditional Indian ingredients with whey and casein, offering 10 grams of protein and 4 grams of fibre per serving.
But the play isn’t just about nostalgia. On the other end of the spectrum, Korean-flavoured protein chips featuring variants like Hot Chilli, Barbeque and Gochujang tap into global snacking trends. Each 60-gram serving delivers 10 grams of protein and 4 grams of fibre, alongside claims such as no palm oil and gluten-free formulation.
The broader insight is clear: the protein category is fragmenting along lifestyle lines. One cohort is leaning into familiarity and traditional formats, while another is chasing novelty and international flavours. Zydus is betting it can straddle both worlds.
With a nationwide rollout planned across e-commerce and quick-commerce platforms, the company is positioning Ritebite Max Protein not just as a product line, but as a day-long consumption habit, one shake, bar, or chip at a time.
