Digital
Bitcentral’s ViewNexa integrates Google DAI to maximize ad revenue in streaming
Mumbai: Bitcentral Inc. the provider of award-winning efficient media workflows for broadcast and digital video, has integrated Google DAI into its ViewNexa linear streaming service to provide more monetization opportunities in linear and live streaming. The integration provides ViewNexa customers with access to Google’s advertising features that are specific to Google’s IMA DAI SDK.
All ViewNexa customers can now utilize Google’s IMA SDK, opening up access to additional Google features and advertisers. With streaming services facing increased competition and economic factors affecting audience demand for multiple paid subscriptions, streaming services are looking at broadening their options for generating revenue. It is essential to business success that they maximize the potential average revenue per user (ARPU) and offering hybrid subscription/advertising or free, ad-based viewing are becoming increasingly popular options. Through ViewNexa’s integration with Google DAI, customers can access new and untapped monetization opportunities to help drive their businesses forward.
The integration also helps streaming companies tap into one of the fastest-growing segments of digital advertising, Connected TV (CTV), which, according to dentsu, is forecast to see ad spending increase 14.7% year-on-year in the United States. Such growth is driven by viewers increasingly embracing ad-supported streaming subscriptions to access their favorite shows, growing nearly 25% year over year to 55.2 million in the first quarter of 2023, according to data firm Antenna.
Google DAI is a server-side dynamic ad insertion technology that enables a seamless, personalized ad experience at scale. It manages ad pod building, creative conditioning, and manifest manipulation. Google DAI stitches video content and ads into a single stream, removing the ad request and response process from the client-side SDK. As a result, it produces a high-quality TV-like experience without latency or buffering between content and ads. It is built directly into Google Ad Manager, which helps ViewNexa customers take advantage of advanced monetization software and machine learning to maximize their revenue across devices, for live and linear. With this integration, ViewNexa continues to provide their customers with even more options for monetization and ad insertion.
Bitcentral general manager – streaming media group Greg Morrow said, “Monetization is such an important factor for our customers, and ViewNexa is built with these needs in mind. Every streaming service and every audience has its own nuances, so flexibility is essential. Whether that’s subscriptions, advertising, in-app purchases, rewards-based viewing, with ViewNexa customers can deliver the best monetization strategy that works for them. And now we offer access to the most prominent advertising marketplace available via Google DAI. ViewNexa is removing the headaches of advertising, giving customers the tools to maximize revenue opportunities that would otherwise be beyond their reach.”
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
