Ad Campaigns
BitBNS rebrands as BNS with new video campaign
Mumbai: BitBNS, popular cryptocurrency exchanges, has rebranded as BNS. The redesigned brand promises a smooth and user-friendly experience to customers. The crypto exchange aims to present a more comprehensive view of cryptocurrencies by adopting this new identity.
As part of the rebranding, BNS recently launched a video campaign to recognize the real-life superheroes – the delivery executives of popular brands – who work tirelessly to deliver food, medicines, and other essential items to people’s doorsteps. This refreshing and relatable approach highlighted the common man’s struggles and showcased how cryptocurrencies can help simplify their lives. The video is available on BNS’ Youtube channel and is titled – ‘Crypto & Bitcoin Vlog with Delivery Boys’.
The video series consists of interviews in which delivery executives were quizzed by Team BNS on their understanding of cryptocurrencies and how they can be used in their daily lives. The crypto community seems to be elated at the fact that most of the delivery executives not only had basic knowledge of cryptocurrencies but also knew about several altcoins. It was also great to see that they were open to learning more about cryptocurrencies and were willing to explore the possibilities of investing in them in the future.
BitBNS founder and CEO Gaurav Dahake said, “The primary reason for rebranding BitBNS to BNS is to present a more holistic view on crypto as BNS can stand for multiple things such as blockchain and scalability, bitcoin and stablecoins, blockchain and smart contracts, and so on. It encompasses the entire spectrum of what can be achieved through blockchain, which will help make our lives much simpler. Our aim is to contribute our efforts to drive further adoption around blockchain, thus providing a much broader, holistic, and global view of growing the Web3 ecosystem.”
He added, “This campaign is a small effort to recognize the hard work and effort the delivery executives put in on a daily basis to serve the masses. It highlights the strong future crypto has in India, how it can help simplify lives, and how BNS is contributing to it by making crypto accessible to all.”
The campaign has received a lot of appreciation from viewers, especially from BNS users who are excited to be associated with such a thoughtful and market-leading organization. This positive feedback can be seen in the comments section of the campaign’s YouTube videos, where users have praised BNS for their innovative and relatable approach to introducing cryptocurrencies to the masses.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
