Ad Campaigns
Bisleri signs three-year deal with Procam International to boost hydration
Mumbai: Bisleri, India’s leading packaged drinking water, partners with Procam International, as its official hydration partner. As part of the #CarryYourGame campaign, Bisleri will be associated with all global distance running events organised by Procam International for the next three years. The alliance will see Bisleri at the forefront of driving the hydration narrative that enables peak human performance.
Procam International, pioneers of the running revolution in India; conduct races across four metro cities – Mumbai, New Delhi, Bengaluru and Kolkata. Bisleri will release limited edition bottles featuring previous marathon winners and athletes. Besides, the association will see hydration stations throughout the racecourse to provide runners with optimum hydration alongside mist zones to cool down, and prominent race-track visibility which will be further amplified digitally.
Bisleri International Pvt. Ltd head of marketing Tushar Malhotra said, “Our association with Procam International is an extension of our new campaign – #CarryYourGame, where our focus is to establish a stronger connection with Bisleri, hydration and sports. Through the partnership, we aim to encourage our consumer base to have a fit and healthy lifestyle while they carry their game in all aspects of life”.
Procam International JT. MD Vivek Singh said, “We are excited to partner with Bisleri as our official hydration partner for the next three years. The association is a perfect fit, as being optimally hydrated is critical for any athlete or amateur to perform. We look forward to continuing our long-standing relationship and building a strong affinity within our distance running community”.
Besides running, the #CarryYourGame campaign sees Bisleri’s partnership with popular franchises across Mumbai Indians, Gujrat Titans, Delhi Capitals, and Rajasthan Royals for the ongoing cricketing season. Bisleri’s association with sporting events perfectly embodies hydration and performance, highlighting the importance of water in peak human performance. It encourages consumers who are into everyday fitness to carry their game with a 500ml Bisleri bottle and stay fit and healthy.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
