Brands
Bisleri partners with King of Kotha to strengthen brand love In South India
Mumbai: Bisleri, India’s leading packaged drinking water, has partnered with the most awaited Mollywood movie, King of Kotha, starring the industry’s heartthrob Dulquer Salmaan. The association features Dulquer Salmaan on Bisleri’s limited-edition packs – 500 ML, 1 Litre, and 2 Litre. These limited-edition bottles will be available across Kerala and a select few cities in Tamil Nadu, such as Coimbatore, Pollachi, Tirupur, Nagercoil, Tenkasi, and Theni.
Commenting on the collaboration, Bisleri International Pvt. Ltd. head of marketing Tushar Malhotra said, “Through the limited-edition pack collaboration with King of Kotha, we aim to strengthen our local brand love in Kerala and select cities of Tamil Nadu by providing an exciting experience to both our consumers and trade partners. “
Also commenting on the collaboration, Wayfarer Films Private Ltd. & Zee Studios said, “Much like the south film industry, Bisleri has carved a special place in the hearts of millions. This collaboration allows us to connect with audiences in new and engaging ways with Dulquer Salmaan’s collectible on the limited-edition bottles, thereby creating a memorable experience beyond the silver screen.”
The company continues its hyper-local approach strengthening cultural nuances with its ongoing association with South Indian films. The King of Kotha limited-edition packs are an ode to the cinematic grandeur of the Malayalam film industry while celebrating the irresistible charm and appeal of Dulquer Salmaan. The packs will be promoted across over 12,000 outlets, in all general and modern trade outlets in Kerala and select cities in Tamil Nadu. Additionally, it will be available online through the Bisleri @Doorstep App.
Brands
Samsung India mobile chief quits after 18 years
Raju Antony Pullan’s exit leaves a gaping hole at the top as Chinese rivals tighten their grip
GURGAON: Raju Antony Pullan has had enough. The senior vice-president and head of Samsung India’s mobile phone business has put in his papers after 18 years at the Korean giant, a tenure long enough to have watched the company stride to the top of India’s smartphone market and then stumble, badly, as Chinese upstarts muscled in.
Pullan, who ran sales, marketing and every last function of the smartphone business, tendered his resignation on Thursday and is currently serving out his notice period. Samsung has not named a successor. It has a second line of leadership waiting in the wings, Aditya Babbar and Hiren Rathod among them, but no decision has been made on who steps up.
The timing is awkward. Samsung has been haemorrhaging market share to Chinese brands and now clings to a top-two position only in the premium segment, where it scraps it out with Apple. Losing the man who stewarded the mobile business through its best and worst years hardly helps steady the ship.
A company that once owned India’s smartphone market is now fighting to stay relevant in it. Pullan’s departure is less a footnote than a flashing red light.
