Brands
Bisleri partners with Bhola Shankar for limited-edition packs
Mumbai: Bisleri, the leading packaged drinking water, announced its partnership with the much-anticipated action film ‘Bhola Shankar.’ As a part of the association, Bisleri is introducing limited-edition bottles displaying the enigmatic superstar Chiranjeevi featured on Bisleri’s three SKUs – 500 ml, one litre, and two litre. These limited-edition bottles will be available in Andhra Pradesh and Telangana markets.
Commenting on the association, Bisleri International Pvt Ltd head of marketing Tushar Malhotra said, “The continuous efforts in implementing integrated marketing campaigns with mega-blockbusters have helped increase our brand affinity in South India markets. We are delighted to share our next partnership with Bhola Shankar and launch limited-edition bottles featuring superstar Chiranjeevi.”
AK Entertainment producer Anil Sunkara commented, “We are thrilled to partner with Bisleri and launch the Bhola Shankar limited-edition bottles. The association is a perfect amalgamation of creating excitement among consumers and enhancing the movie-going experience, thereby creating excitement for the association.”
The Bhola Shankar limited-edition exclusive packs pay tribute to the magnanimity of the Telugu film industry while celebrating the everlasting charm and appeal of Chiranjeevi. These limited-edition bottles were flagged off by ace director Meher Ramesh. The packs will be promoted across 23,000 outlets, dressed up with Bhola Shankar banners and posters, along with moving billboards in the form of Bisleri trucks which will traverse through the states of Andhra Pradesh and Telangana. Besides, the association will be promoted on digital and social media platforms. The limited-edition bottles will be available across all general and modern trade outlets in Andhra Pradesh and Telangana markets as well as online through the Bisleri @Doorstep app.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
