Ad Campaigns
Bisleri International launches ‘Bisleri Greener Promise’ sustainability campaign
Mumbai: Bisleri International Pvt Ltd, one of the first consumer goods companies to become plastic-neutral and water positive, has unveiled its sustainability campaign – Bisleri Greener Promise. The campaign highlights the role of Bisleri as a responsible corporate committed towards water security, plastic recycling and creating a circular economy.
To strengthen its mission of a greener future for all, the campaign highlights the journey of Bisleri International towards used plastic by upcycling it into apparels, school bags, benches, amongst others. Besides, it showcases the work undertaken towards conserving water and building check dams, creating a greener prosperity for generations to come.
Commenting on the new campaign, Bisleri International Pvt Ltd CEO Angelo George said, “At Bisleri International, sustainability is a fundamental value guiding all our actions. We take immense pride in our achievement of becoming a plastic-neutral and water-positive enterprise. Our innovative practices, strategic partnerships, and dedicated teams have helped us to successfully offset our plastic footprint and replenish more water to the environment than we consume in our operations. However, we recognise sustainability as an ongoing journey. We are committed to improving our practices by embracing innovations as part of the Bisleri Greener Promise to create a better world.”
Commenting on the creativity of the campaign, CCO India of 82.5 Communications CCO India- Anuraag Khandelwal said, “Apart from being synonymous with drinking water, Bisleri, over the years, has created as much heart space as mind space, with consumers. Besides being the nation’s most loved packaged drinking water brand, Bisleri’s consistent efforts to give back to the planet are also unmatched. This is a curtain raiser for the world to see what Bisleri does in silence for the world it envisages. The bird is a mascot of the world Bisleri is creating and its proud journey to becoming Plastic Neutral and Water Positive. The message is conveyed in true Bisleri style, without being ‘gyaani’.”
Conceptualised by 82.5 Communications, the campaign will be promoted across digital platforms and blogs. The aesthetically shot film showcases the company’s initiatives and priorities, which are aligned with the United Nations Sustainable Development Goals.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
