Brands
Bisleri goes big in Tamil Nadu with limited edition bottles of Rajnikanth’s ‘Jailer’
Mumbai: Bisleri, India’s leading packaged drinking water, has partnered with Sun Pictures for the much-awaited black comedy-action film “Jailer”. The association will see Bisleri limited-edition packs featuring actor Rajinikanth on 500ML, one Litre, two Litre and five Litre. These limited-edition bottles will be displayed across the entire Tamil Nadu market.
With the association, Bisleri will roll out one of its largest campaigns in the Tamil Nadu market with a large consumer and trade engagement drive covering almost 25000 outlets coupled with radio and digital contests for special movie screenings.
Commenting on the association, Bisleri International Pvt. Ltd. marketing head Tushar Malhotra said, “The Bisleri X Jailer Limited edition pack featuring the iconic megastar Rajnikanth is a fantastic collaboration to celebrate the rich and exciting Tamil movie culture and build brand love and excitement with our large consumer base.”
Sun Network COO Sembian Sivakumar commented, “Bisleri and Jailer are a perfect union as the superstar Rajnikanth and the brand are legendary names. These limited-edition packs will captivate the audience and add to the excitement of the upcoming movie, leaving them spellbound.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
