Ad Campaigns
Bisleri Continues #CarryYourGame Campaign by finalizing two year deal with Ultimate Table Tennis League as Hydration Partner
Mumbai: Bisleri, India’s leading packaged drinking water, partners with The Ultimate Table Tennis (UTT) as the Official Hydration Partner for the next two years. The partnership is part of the #CarryYourGame campaign to establish a stronger brand connected with Bisleri, hydration and sports. The Ultimate Table Tennis is India’s premier table tennis tournament scheduled from 13 July to 30 July in Pune, Maharashtra.
Commenting on the association, Bisleri International Pvt. Ltd., head of marketing, Tushar Malhotra said, “We are delighted to partner with the Ultimate Table Tennis League as part of our #CarryYourGame campaign wherein we will also be releasing limited edition bottles featuring Manika Batra, Sharath Kamal Achanta and Hana Matelova. We are committed to establish the strong link between Bisleri and Hydration by celebrating sportsmanship and endurance of athletes and players from all genres of sports.”
IndianOil Ultimate Table Tennis VP Ekansh Gupta expressed their enthusiasm on the collaboration, stating, “We are thrilled to have Bisleri as our Official Hydration Partner for the tournament. Bisleri’s commitment to providing safe and pure water aligns with our mission of offering the athletes the right hydration, enabling them to perform well during the game. We hope the association will help enhance the overall experience for players and fans alike.”
As the Official Hydration Partner, Bisleri will play a vital role in ensuring the participants and attendees stay hydrated throughout the intense competition. The association will be further promoted through co-branded Bisleri delivery trucks, which will travel across the city, creating excitement among the youth.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
