Brands
Bisleri acquires branding rights of Mumbai’s metro station
Mumbai: Mineral water brand Bisleri International Pvt Ltd has acquired Station Branding Rights (SBR) of the Western Express Highway metro station. With this, the station will now be called ‘Bisleri Western Express Highway’ metro station.
The brand has also entered into an agreement with Mumbai Metro for putting up multiple kiosks across key stations making healthy mineral water easily accessible to commuters. Apart from selling the range of water, fizzy fruit drinks, and purifiers, the kiosks will also offer consumers to experience their newly launched hand purifiers aiding consumers to maintain hygiene, said the statement.
The newly christened station was inaugurated on Monday at an event which was attended by top management of Bisleri, Times OOH & Mumbai Metro officials. “Station branding is an established concept in the Indian OOH industry. This opportunity helps the brand build a unique and distinctive brand asset. Bisleri was keen to be present in a big way at Mumbai Metro. We worked closely with them and Mumbai Metro One Pvt Ltd for the execution of this one-of-its-kind campaign,” stated Times OOH COO Rohit Chopra.
Speaking about this new initiative, Bisleri International Pvt Ltd CEO Angelo George said, “We are proud to join hands with the Mumbai Metro Authority to obtain the naming rights of one of Mumbai’s centrally located metro stations. Bisleri Western Express Highway metro station, previously known as Western Express Highway, is a bustling hub on the remarkably seamless multi-rail transit network serving commuters, offering them immense value and connectivity.”
“At Bisleri, we are constantly evolving ways to improve our consumer engagement through multiple touchpoints. Bisleri kiosks will be placed across all stations in the Metro for commuters to buy our products. With a customized look and feel of station branding and the kiosks, Bisleri aims to create brand experiences that will become an integral part of commuters’ daily life,” he added.
As a part of its social responsibility program called ‘Bottles for Change,’ Bisleri will also install plastic recycling bins across the station & educative communication to create awareness about proper ways to dispose of used plastic, the brand stated.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
