Birla Sun Life renews contract only with Yuvraj Singh

MUMBAI: Birla Sun Life Insurance (BSLI), part of the Aditya Birla Financial Services Group, has renewed its endorsement contract only with Yuvraj Singh, leaving out Virender Sehwag, Suresh Raina and Rohit Sharma.

The company said that currently it is going ahead only with Singh and is confident that “the brand will continue to derive from the association with ace cricketer Yuvraj Singh”.

The contract with the four Indian cricketers was originally signed in 2009 for a period of two years.

Aditya Birla Group CMO — financial services Ajay Kakar said, “Yuvraj Singh, who has been our brand ambassador for the last two years, has been through rewarding as well as testing times in his recent past and resonates the brand philosophy of ‘Jab Tak Balla Chalta Hain, Thaat Chalte Hai Warna‘.

Singh adds,” Am hoping that through my continued partnership with Birla Sun Life Insurance, I will be able to help spread this message across to many more individuals and help make a difference in their life.”