MAM
Birla Sun Life Insurance launches TVC with Yuvraj Singh
MUMBAI: Birla Sun Life Insurance has launched a new TVC with brand ambassador Yuvraj Singh who has just recovered from cancer.
The television commercial is the second leg of the earlier ad that saw Singh saying “jab tak balla chal raha hai, thaat hai”. Through the new ad the cricketer makes a comeback and shares his determination to live with confidence through the ups and downs of life. He takes a leaf out of his own life to make the point that it is futile to question fate. Instead, he exhorts his audience to be prepared for whatever life may bring, the company said.
With the sentence “jab tak balla chal raha hai, thaat hai”, he takes a cricket analogy into life, equating “balla” with financial preparedness.
Aditya Birla Group chief marketing officer – financial services Ajay Kakar said, “In our opinion Yuvraj Singh is a true hero. Even through this tough interlude of his life, he has not questioned destiny and asked “why me”, but maintained a singular focus on his come-back not just to cricket but to life.”
“Through our new TVC we wanted to take this thought forward to the masses that while you can‘t anticipate your future, you can at least prepare for it. Taking inspiration from his life story this time the thought moves from the game of cricket to the game of life with -‘Kyonki cricket ho ya life, jab tak balla chal raha hai, thaat hai‘,” he added.
The company has launched a 45-secondar television commercial that will have an approximate 40 day runtime. It will be present across channels like television, print, radio, and digital along with BTL activities.
The TVC opens in a sunny setting with Yuvraj visiting a school where cricket net practice is on. Yuvraj is talking to the kids, telling them about his journey through his illness and the valiant comeback that he has made. He then talks about the unpredictability of the future, and says that we need to plan for it today.
The campaign makes a departure from the previous one with its more positive approach. It moves from him being alone in a rainy setting to a bright sunny afternoon amidst children. The campaign also moves from cricket to life. Through this TVC, the company aims at urging the viewers to plan their future today in a life full of uncertainties, with Birla Sun Life Wealth with Protection Solutions.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
