Ad Campaigns
Birla Gold & BBH team up for another power pact film
MUMBAI: Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.
The film conceptualized and executed by BBH India features key players – Pardeep Narwal (Captain), Deepak Narwal, Jaideep, Manish, Vijay Malik.
A name that's synonymous with Gold quality in the category, Birla Gold imbibes strength, perseverance and consistency as its core values. There's no coincidence that they've been proud team sponsors of the Patna Pirates, a team that reigns supreme in the Pro Kabaddi League. They've been recurring champions for three years now and their sheer strength is what helps them clinch Gold each time. The campaign was designed with the purpose of capturing this robust relationship. And thus, was born a chant that resonates loud and clear – ‘Built From Gold’. It's a bold message that encapsulates the similarities between the team and the brand. They both live up to a golden standard and outperform everyone with impeccable quality.
Birla Gold Cement chief executive Officer Jayant Dua says, “This is our second year as Team Sponsor of Patna Pirates. Hence the brief was to consolidate the association as a seamless combination of leadership and strength. This film has managed to not only accomplish the brief but also made the brand and this association shine."
BBH India creative director Jonathan George adds, "Birla Gold strives towards making a product that sets the benchmark in the cement industry. Their association with Patna Pirates gave us the perfect opportunity to draw a parallel between the brand and a team that has consistently set the benchmark in the Pro Kabaddi League.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
