Ad Campaigns
Birla Estates launches ‘Real Advice’ campaign with Vicky Kaushal
Mumbai: Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Ltd has launched ‘Real Advice,’ a ground-breaking campaign that aims to raise awareness and educate Indian audiences on the real estate sector. The ‘Real Advice’ campaign by Birla Estates provides insights, information, and educates and empowers individuals to make informed decisions about real estate.
The campaign features a series of short films, a microsite, and digital content addressing common real estate challenges and questions many people encounter. Films featuring Vicky Kaushal make real estate easy and simple for a wide audience. From demystifying real estate jargon to highlighting nuances of property evaluation, this campaign offers practical advice for anyone interested in the real estate market.
The content covers the home buying process, real estate terminologies, insights on interiors, and more. With this campaign, Birla Estates aims to empower viewers with knowledge while also promoting greater understanding and clarity within the real estate space. Through ‘Real Advice,’ Birla Estates is setting a new standard for consumer education in real estate, making the journey clearer and more informed for all.
Birla Estates MD & CEO K T Jithendran stated, “At Birla Estates, our core values are built on a customer-first approach, where transparency, trust, and integrity are paramount. This campaign reflects our commitment to these principles, aiming to empower our customers with the knowledge they need to make informed decisions. As the real estate sector continues to thrive, with more and more people investing in their dream homes, initiatives like ‘Real Advice with Vicky Kaushal’ play a crucial role in ensuring that buyers feel well-supported and informed throughout their journey.”
Birla Estates marketing head Anitha Krishnan added, “The intent of the ‘Real Advice’ campaign is to empower the consumer with knowledge and information. We aim to achieve this through a holistic approach using microsites with blogs, podcasts, chatbots, as well as the films. We’ve created a seamless ecosystem where real estate knowledge is always within reach, and we intend to keep evolving this. This initiative not only reflects our customer-first approach but also introduces a fresh way to engage with the evolving world of real estate.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
