Brands
Birla Brainiacs onboards Bollywood star Ayushmann Khurrana as brand ambassador
Mumbai: Brainiacs, powered by Birla Open Minds (affiliated to Cambridge University) is a hybrid schooling platform that recently introduced Ayushmann Khurrana as its brand ambassador.
Brainiacs founder Nirvaan Birla says, “We are delighted to have Ayushmann Khurrana on board as our brand ambassador. His remarkable achievements and dedication to his craft resonate with our mission of providing an innovative and holistic learning environment. We believe that Ayushmann’s association with us will inspire learners to unlock their true potential and pursue excellence in all aspects of their lives.”
The National Award-winning actor brings his talent, charisma and credibility to this exciting partnership, and will inspire and empower young learners across the nation. Brainiacs combines cutting-edge technology with experiential learning, backed by a strong teacher training academy. It aims to stimulate collaborative learning through an interactive learning pedagogy for learners from nursery to grade 12.
Birla Brainiacs CEO Muddassar Nazar says, “With 150+ hybrid centres and specialized -home tutors pan India, the focus of the platform is not just limited to the school curriculum; it also offers courses on coding, communication skills, financial literacy, vlogging and a unique subject on mental well-being called Soul Science. We provide the perfect blend of online and offline learning to students by conducting upskilling activities and projects in our physical schools and hybrid centers on a monthly basis.”
Talking about the collaboration, Khurrana says, “It gives me great pleasure to join hands with Brainiacs, a platform that aims to empower young learners to explore their unique talent, think out-of-the-box and acquire skills that will pave the way for their success. I am excited to start this journey with the Birla family in changing the education space and achieving their mission.”
This collaboration marks a remarkable milestone in the platform’s journey to equip learners with the tools to thrive in an ever-evolving world. With Khurrana’s support, the brand aims to reach out to more learners and transform the way homeschooling is perceived and implemented across the globe.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
