Brands
Birla Ayurveda launches medicines and personal care products
MUMBAI: Birla Ayurveda, a part of the Yash Birla Group, launched its collection of personal care products and medicines. The range spreads across four personal care products that include, aloevera face wash, aloevera gel, Kizhi kit and ache oil as well as four Ayurvedic herbs including Shilajit, Brahmi, Ashwagandha and Shatavari, along with four proprietary medicines namely Novajoint, Abdoplus, Arshotex and Eveshor.
A part of The Yash Birla Group, Birla Ayurveda is renowned for successfully treating aliments such as chronic arthritis, sinusitis, migraine, slip disc, lumbar spondylitis, sciatica, stress, obesity and asthma, as well as neuromuscular and skin related disorders.
The company believes that the skin is the most sensitive part of the body and a constant exposure to chemicals and artificial ingredients can lead to skin ailments. That is why it is important to invest in natural products.
“We are very excited to enter the personal care segment as well as the pharmaceutical segment, with our products being natural and chemical free. The products are tested to ensure they are safe, and both the medicines and personal care products are available at an affordable cost. Today, the buyers are very conscious about what they buy and see value in spending on products” said Mr. Ashish Thakur, CEO, Birla Ayurveda.
The products are available on the company’s website and across various online portals including shophealthy.in and med life. The company is further looking to expand the distribution and availability.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
