Brands
Birla Ayurveda launches a new line of personal care products
Mumbai: Birla Ayurveda has launched two new products catering to skincare & hair care respectively. The new rose soap is specifically designed for skin nourishment and fairness while the hair nutrition shampoo is formulated to address issues such as hairfall, dandruff and help promote hair growth. The company firmly believes that self-care is an extremely important part of our daily routine and hence it is essential to invest in personal care products.
Speaking on the new lauch, Birla Ayurveda business head Ashish Thakur said, “All our personal care products are chemical-free and absolutely aesthetic. With these new launches we aim to reach a wider audience at an affordable cost.”
The products are available across Birla centers as well as their website. It will soon also be launched on popular e-commerce sites such as Amazon. The newly introduced personal care products by Birla is an addition to their already existing aesthetic product line which consists of Aloe Vera Gel, Neem Tulsi face wash, Papaya & Neem Aloe Vera soap among others.
A part of Yash Birla Group, Birla Ayurveda offers you the gift of holistic health through authentic Ayurveda.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
