Brands
Biocon launches liraglutide in the Netherlands in first EU branded debut
BENGALURU: Biocon Limited has launched its glucagon-like peptide-1 therapy, liraglutide, in the Netherlands, marking the first European Union market where the Indian bio-pharmaceutical group is selling the drug under its own brands.
The drug-device combination will be marketed as Diavorin for diabetes and Vobexoryn for chronic weight management, through Dutch partner Pharmamedic BV. The rollout follows regulatory clearance earlier this year from the Netherlands’ Medicines Evaluation Board.
The launch gives Biocon an early European foothold in the fiercely contested GLP-1 market, which has become central to global treatment strategies for diabetes and obesity. Liraglutide is already approved and widely used internationally, but this is Biocon’s first direct branded entry into the EU.
Chief executive officer and managing director Siddharth Mittal, said the move strengthens the company’s peptide-led growth strategy and underlines its ambition to expand access to affordable metabolic therapies at scale. He added that the launch reflects Biocon’s integrated manufacturing capabilities and long-term focus on sustainable healthcare systems.
Liraglutide, a once-daily injectable GLP-1 analogue, was first approved in Europe in 2009 and later cleared in the US for diabetes and obesity. Biocon said further European launches are expected as it builds out its GLP-1 portfolio across key global markets.
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Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
