Brands
Bikano unveils new bhujia flavour, ‘Magic Bhujia’; eyes 20% growth in the category
Mumbai: Bikano, a popular brand for snacks and packaged food in India has introduced a new flavour of bhujia called ‘Magic Bhujia”’ in order to expand the range of its products and cater to the growing demand of its customers. The new ‘Magic Bhujia’ flavour will feature a distinctive blend of spices and will be available in 18g, 38g, and 200g pack sizes, priced at Rs 5, Rs 10, and Rs 59 respectively.
The snack industry in India is experiencing rapid expansion, with the salty snacks market valued at 47,000 crores, according to agency reports. It is anticipated that the market will exhibit a growth rate (CAGR) of 10 per cent from 2023-2028. Taking advantage of this growing trend, Bikano aims to achieve a 20% growth in the Bhujia category after the launch of its new ‘Magic Bhujia’ flavour.
“Bhujia is a highly popular snack in India due to its crispy, crunchy, and delicious texture, making it a favourite among customers. For Indians, bhujia is not just a snack but a food mood and a top contender in the Indian namkeen category. Bikano understands and values the love for bhujias, which is why we have introduced a new and unique flavour to meet the changing demands of customers and provide them with a unique taste experience. This new product launch represents Bikano’s commitment to innovation, even in a seemingly basic product like bhujia,” said Bikanervala Foods Pvt Ltd director Bikano Manish Aggarwal.
Bikano is primarily focusing on the North Indian market with the introduction of its new product, specifically targeting individuals between the ages of 15 and 35 years.
“Bikano aims to establish a new category within the salty snacks industry with the launch of ‘Magic Bhujia’. The company is confident that this new product will be well-received by consumers and will be a significant step towards achieving its goal of becoming a leader in the salty snacks business. After the successful domestic launch of ‘Magic Bhujia’, Bikano plans to expand internationally with this product. The company intends to utilize all available marketing channels, including ATL, BTL, and digital platforms, to ensure its seamless presence and capture a significant share of the market,” said Bikano HOD marketing Kush Aggarwal.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
