MAM
Bikano sponsors team Dabang Delhi for PKL season 9
Mumbai: Bikano has become the official sponsor of team Dabang Delhi for the upcoming season nine of the Pro Kabaddi League.
Following this partnership, the Bikano logo will feature prominently on the right sleeves of team Dabang Delhi’s competition t-shirts this season. It will also splash across all in-stadium branding collateral and across ATL-BTL and digital branding as well.
Speaking about this partnership, Bikanervala Foods director Manish Aggarwal said, “This has been a blessed year for brand Bikano as markets are open and people are back to spending on snacks after two years of lockdown. In order to consolidate these good times, as a leading FMCG company, we are looking to spread awareness about our brand and products via diverse, aggressive marketing campaigns. And what could be better than being associated with the Pro Kabaddi League and, more specifically, the previous season’s defending champions, Team Dabang Delhi? Kabaddi is a beloved sport in India, and the league has managed to win the hearts of millions of people across the world, so we decided to sponsor the original sport of India.”
“The fact is that the Dabang Delhi team is in great form this year. It should therefore come as no surprise that Dabang Delhi was our first choice when we decided to extend our sponsorship to this league,” Aggarwal elaborates.
Adding to it, Bikano head of sales Sanjeev Wadhwa said, “The popularity of the Dabang Delhi team is growing with every match and we are proud to be associated with the champions as their sponsor. We are confident that it will bring good visibility to our brand. This is because the famous Bikano logo will feature prominently on the right sleeves of Team Dabang Delhi’s competition t-shirts. It will also feature on all other in-stadium branding material, and all ATL-BTL and digital branding too.”
He continued, “We are already running a high-frequency advertising campaign around our much-loved bestselling Bikano Bhujia across several prominent television channels, social media, and on-ground platforms. We intend to take the “#HumseBehtarBhujiaKoJaaneKaun” campaign to the next level with this sponsorship. This addition will help us further consolidate the brand awareness that we have created over the years. We are focused on connecting with our existing consumers and showcasing our Bhujia category to new consumers. We want to become the preferred choice among all our stakeholders and be part of every Indian family, be it in India or overseas.”
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
