Ad Campaigns
Bikano elevates the humble ‘moongphalee’ with Peanut Ball
NEW DELHI: Taking the humble peanut and elevating it to suit classic and contemporary taste buds, Bikano has introduced Peanut Ball, another mouth-watering offering from its stables.
When it comes to this peanut-based snack option, “taste lies at the core”, thereby delivering what a really foodie wants.
“By improvising the humble peanut into Peanut Ball as one of the crunchiest and tastiest peanut-based snacks, we wanted the snack lover to really relish and feel the crunchiness with every bite that he takes. At the same time, the spiciness of it would give an instant punch and impact of eating something extraordinary to those eating it,” said Manish Agarwal, director, Bikano Group.
“In India, eating moongphalee or peanuts has been a cultural thing. Not only do we eat peanuts during the evening hours for a light snack, we often discuss several day-to-day matters with relatives, friends and colleagues while peeling off peanuts and tossing those little nuts into our mouths. To that extent, the carefully prepared Peanut Ball literally turns out to be your food for thought,” added Agarwal.
Given the popularity of peanuts, the brand has priced the Peanut Ball reasonably at Rs 10 only. With a view to ensure its widest possible availability, the product has been stocked across the company’s general and modern trade network.
The Peanut Ball is the latest addition to Bikano’s extensive product portfolio. Last month, the brand successfully launched its line of flavourful and healthy multi-grain chips.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
