Ad Campaigns
BigMuscles powers up the idea of ‘Hustle Banaye Muscles’ with Nora Fatehi
Mumbai: Nutraceutical and fitness supplement brand BigMuscles Nutrition has named actress Nora Fatehi as its new brand ambassador. A fitness & fashion icon for many, Nora’s onboarding was announced alongside the launch of a campaign titled ‘Hustle Banaye Muscles’, which encourages everyone to chase their fitness goals through an intense physical workout routine.
A music video, directed by ace filmmaker-director Farah Khan, has also been released as part of the campaign, wherein Nora can be seen hustling it out in a gym, showcasing the efforts that go behind her effortless on-screen persona. Both BigMuscles and Nora embody the belief to prioritise one’s personal health and fitness to emerge as a winner, and this makes the collaboration a natural unison.
“Nora Fatehi is one of the most iconic figures in the Indian entertainment industry, who personifies individual fitness while inspiring millions to chase their health and fitness goals. We are elated that along with cricketing icon Hardik Pandya, multi-talented Nora Fatehi is endorsing BigMuscles’ mission of aiding the nutritional needs of fitness enthusiasts across the country. Nora as our new brand face perfectly syncs with our ethos of supporting individuals who strive to achieve remarkable fitness growth. The ‘Hustle Banaye Muscles’ campaign further aims at conveying a message that nothing can be achieved without hard work,” said BigMuscles Nutrition founder Suhel Vats while sharing his thoughts on the development.
Nora too echoed the sentiments saying, “BigMuscles has over the decades emerged as the biggest powerhouse in the fitness and wellness domain, and I am really excited to be a part of their inspiring journey. Fitness and hard work have been the basic principles of my life and this association gives me an opportunity to amplify the message of ‘Hustle Banaye Muscles’ to all my fans and the ever-growing fitness enthusiast community. I am hopeful that this fruitful partnership would go a long way.”
The Farah Khan-directed one-minute video, featuring Nora released as part of the association, has been creatively designed by Ogilvy India. It promotes BigMuscles’ flagship product premium gold whey protein, which comprises ProHydrolase Enzyme and provides 25-gram protein, 11-gram amino acid and zero sugar in every scoop for faster muscle building. The announcement comes less than a year after BigMuscles Nutrition signed star cricketer Hardik Pandya as the brand ambassador for its wide array of nutritional supplements. Notably, BigMuscles has swiftly evolved as the favorite nutritional supplement partner for several big-league celebrities, such as the likes of Ranveer Singh, Dino Morea and Prateek Babbar, among others.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
