MAM
bigbasket & Spotify partner to make Diwali more lit
Mumbai: bigbasket, a Tata enterprise, has teamed up with Spotify to add music to Diwali celebrations. Each Diwali-themed delivery bag will feature a Spotify QR code, linking to three playlists tailored for the festival: preparation, puja, and party. Through the ’10 Minute…Diwali Lit’ campaign, customers can scan the codes for instant access to music that fits each Diwali moment.
bigbasket head of digital and marketing communications Anand Bhaskaran said, “At bigbasket, we believe that festivals are all about creating memorable moments with loved ones. Our collaboration with Spotify adds an extra spark to Diwali by blending music with convenience, so our customers can enjoy their celebrations even more.
Alongside this musical partnership, bigbasket continues its 10-minute delivery service, meeting customers’ Diwali needs from decorations and gifts to groceries and sweets. Whether it’s last-minute prep or a quick grocery run, bigbasket has every Diwali essential covered.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
