MAM
bigbasket & Spotify partner to make Diwali more lit
Mumbai: bigbasket, a Tata enterprise, has teamed up with Spotify to add music to Diwali celebrations. Each Diwali-themed delivery bag will feature a Spotify QR code, linking to three playlists tailored for the festival: preparation, puja, and party. Through the ’10 Minute…Diwali Lit’ campaign, customers can scan the codes for instant access to music that fits each Diwali moment.
bigbasket head of digital and marketing communications Anand Bhaskaran said, “At bigbasket, we believe that festivals are all about creating memorable moments with loved ones. Our collaboration with Spotify adds an extra spark to Diwali by blending music with convenience, so our customers can enjoy their celebrations even more.
Alongside this musical partnership, bigbasket continues its 10-minute delivery service, meeting customers’ Diwali needs from decorations and gifts to groceries and sweets. Whether it’s last-minute prep or a quick grocery run, bigbasket has every Diwali essential covered.
MAM
Zee Business BSE bull run 2026 energises Mumbai
Fitness meets finance as thousands run towards health and wealth
MUMBAI: Mumbai woke up to more than just a Sunday sunrise on 22 February. At the MMRDA Ground in BKC, the sixth edition of the Zee Business BSE Bull Run turned the city’s financial district into a lively track where trainers, traders and first-time runners shared the same starting line.
Organised by Zee Business in association with BSE, the annual run has carved out a niche of its own by blending physical fitness with financial awareness. This year’s edition drew enthusiastic participation across categories, including 5 km and 10 km fun runs and a competitive 10 km elite race, reflecting a growing appetite for purpose-driven fitness events.
The morning buzzed with high energy well before the first whistle. Zumba sessions and guided warm-ups got the blood pumping, while a distinctive Bhajan Clubbing segment added a devotional twist to the festivities, proving that even market metaphors can move to a beat.
A host of distinguished guests turned up to cheer participants on, including G Ram Mohan Rao, executive director at SEBI; Nilesh Shah, MD of Kotak Mahindra Asset Management Company; Navneet Munot, MD and CEO of HDFC Asset Management Company; Vipul Mathur, MD and CEO of Welspun Corp; poet and television personality Shailesh Lodha; and Manoj Kumar Sharma, inspector general of police, Maharashtra, widely recognised as the inspiration behind “12th Fail”. Their presence underscored the event’s broader message of discipline, resilience and balanced ambition.
BSE MD and CEO Sundararaman Ramamurthy, described the Bull Run as a national platform uniting citizens and market participants under a shared vision of prosperity and well-being. He noted that as India’s capital markets expand their reach into millions of households, the run symbolises the idea that genuine prosperity begins when health and wealth advance together.
Zee Media Corporation Limited CEO Raktim Das, called the comeback edition, held after a six-year gap, a celebration of consistency over shortcuts. Drawing parallels with long-term investing, he said the run reflected the fundamentals of the market: commitment, resilience and the steady compounding of effort over time.
Zee Business managing editor Anil Singhvi, echoed the sentiment, saying the Bull Run serves as a reminder that the qualities that build strong portfolios also build strong individuals. Discipline, patience and a long-term view, he said, are as vital on the track as they are on the trading floor.
Over the years, the Zee Business BSE Bull Run has grown into a distinctive platform that connects citizens, corporates, investors and fitness enthusiasts through a shared commitment to well-being. With BSE’s continued association lending institutional heft, the initiative stands as a lively testament to a simple idea: that a fitter nation can also be a financially wiser one.
