Ad Campaigns
Bigbasket partners with Tanishq for 10-minute Gold and Silver deliveries
Mumbai: Bigbasket, a Tata Enterprise, has announced an exciting partnership with Tanishq, one of India’s most trusted jewellery brands, to offer exclusive gold and silver coins just in time for Dhanteras. Customers can purchase Tanishq’s Lakshmi Ganesh (999.9 Purity) Silver Coin, 10 g, Tanishq 22 Karat Gold Coin, 1 g, and Tanishq 22 Karat Gold Coin with Lakshmi Motif, 1 g, and have them delivered to their doorstep in under 10 minutes.
With Dhanteras being a significant part of Diwali festivities, this partnership offers customers a convenient way to partake in the auspicious tradition of purchasing gold and silver, symbolising wealth and prosperity. Bigbasket’s quick commerce model allows customers across multiple cities in India to easily and seamlessly celebrate Dhanteras, ensuring timely deliveries of high-value items.
Bigbasket, chief buying and merchandising officer, Seshu Kumar emphasised the strategic nature of this collaboration: “Our partnership with the Tata ecosystem and in particular the collaboration with Tanishq is very strategic for us. We have always been known as a strong player in food & perishables as a category, however, with such collaborations, we hope that our customers see value in our extended offering – whether it is Gold & Silver coins or electronics or home appliances. This Diwali, bigbasket is committed to fulfill all our customers’ Diwali wish lists in 10 mins.”
Tanishq, chief marketing officer, Pelki Tshering added, “We are thrilled to partner with bigbasket to bring our exquisite gold and silver coins directly to customers’ homes. Dhanteras holds immense significance, and through this partnership, we aim to make it easier for people to partake in the time-honoured tradition of purchasing gold, symbolising prosperity and good fortune.”
This collaboration highlights bigbasket’s commitment to expanding its offerings beyond traditional groceries, tapping into the growing trend of online purchases for high-value items like gold and silver. The ability to deliver these items within 10 minutes provides an unmatched blend of quality, trust, and convenience, positioning bigbasket as the go-to platform for Diwali essentials this year.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
