MAM
Big TV, Fox Star join hands to promote ‘Avatar’
MUMBAI: Big TV, the Anil Ambani-owned direct-to-home (DTH) company, has entered into a marketing alliance with Fox Star Studios for promoting James Cameron’s magnum opus Avatar in India.
As part of the deal, Big TV will run a month-long 360 degree marketing campaign and will launch a 30-second English television commercial (TVC) featuring the cast of the film. The TVC is expected to go on air across 12 English channels including Times Now, AXN, Star World, Star Movies, and HBO from 15 December.
The DTH operator will also showcase interviews with Cameron and the stars of Avatar. The footage will also include behind-the scenes of the movie.
Reliance Big TV senior VP Umesh Rao said, “This partnership brings in enriched content to our subscribers and delivers larger than life experience through multiple grounds promotions planned across key cities.”
Fox Star Studios and Big TV are also creating special promotional zones across Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Chandigarh, Pune, Ahemdabad and Jaipur at key multiplexes. Apart from this, tie-ups with Baskin Robbins and Big Cinemas have been finalised to create exclusive zones.
The tie-up is part of Big TV’s content strategy to introduce niche and unique content on its DTH platform, the company said in a release.
Avatar is releasing in theatres across the country in 2D, 3D and IMAX versions on 18 December. Fox Star Studios is releasing the movie worldwide.
Brands
ABD Maestro bags Distiller of the Year at Icons of Whisky India 2026
ARTHAUS campaign win adds sparkle as firm marks first anniversary
MUMBAI: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has been named Distiller of the Year at the Icons of Whisky India Awards 2026, capping off a milestone first year for the company.
The recognition comes as ABD Maestro completes one year of operations, having built a portfolio of ten brands across categories and expressions, in line with rising consumer appetite for premium, globally benchmarked spirits.
Held in Gurugram, the 15th edition of the Icons of Whisky Awards honoured excellence in innovation, craftsmanship and leadership across the whisky industry. ABD Maestro emerged as the only Indian company to win the title alongside six international players, underscoring its growing global standing.
Adding to the wins, ARTHAUS Blended Malt Scotch Whisky was awarded ‘Campaign Innovator of the Year’, highlighting its differentiated positioning and engagement strategy in India’s competitive premium Scotch segment.
ABD Maestro Pvt. Ltd. managing director Bikram Basu said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. Being named ‘Distiller of the Year’ in our first year, and as the only Indian company recognised alongside international players, is a defining milestone.”
He added that the recognition reflects the strength of the company’s portfolio and its commitment to craftsmanship, innovation and quality.
The twin honours mark a strong start for ABD Maestro, reinforcing its ambition to shape India’s luxury spirits landscape while strengthening the country’s presence on the global whisky stage.
