MAM
Big Trunk Communications wins digital mandate for Akshaya Motors
MUMBAI: Akshaya Motors has roped in Big Trunk Communications for the digital transformation of the brand. Akshaya Motors has been one of India’s largest automotive retail chains in the luxury cars segment and the most trusted authorised dealers of Mercedes Benz in South India. Following a multi-agency pitch, Akshaya Motors has appointed Big Trunk Communications to handle its strategic and digital duties.
Big Trunk Communications, an award-winning, Mumbai-based independent creative digital agency, will now be managing the digital mandate for ‘Akshaya Motors’ which is inclusive of digital strategy, social page management, digital media planning and buying along with creating an innovative content strategy. The agency aces in conceptualizing and executing 360-degree digital marketing campaigns. Since its inception, Big Trunk Communications has managed to set benchmarks across product categories such as luxury retail, fashion & clothing, food & beverages, education, media and entertainment, realty, BFSI, e-commerce and pharma over the years.
Big Trunk Communications, Akshaya Motors CEO Vikas MJ said, “In recent times, Digital is the way to know your potential customers and connect with them. We are extremely pleased to partner with Big Trunk Communications. It is our endeavour to expand our digital presence through innovative use of the medium that will resonate strongly with today’s digital consumer. Their team presented an extensive market analysis with valuable insights that can add a new dimension to our marketing strategies in the current context as well as the future. We were impressed by the way they maintained transparency during our discourse. We believe that a young and enthusiastic team would be able to execute and achieve the desired goals.”
Commenting on this association, Big Trunk Communications CEO Akhil Nair commented, “It’s exciting to be the official digital partners of Akshaya Motors. They have epitomized consistency and excellence in terms of their services and already are the No.1 dealers in South India for Mercedes Benz. The idea is to leverage our expertise in executing ingenious digital campaigns for enhancing their online presence and thus taking the brand to new heights. We plan to integrate innovation, content, and media, to deliver out-of-the-box ideas and develop a connect between the brand and its target group. We’re pleased to achieve yet another milestone in the Luxury Retail segment and look forward to long term association.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
