MAM
Big Trunk Communications onboards Anand Kumar as COO
MUMBAI: Creative-digital agency Big Trunk Communications has roped in DDB Mudra Group’s Anand Kumar as the chief operations officer. He will be based in Big Trunk’s Mumbai office and head all the strategic growth functions of the organisation.
With an experience of over 18 years in the advertising and media network, Kumar has previously worked with organisations like Komli SVG Media, Radio Mirchi, Vizeum Media, TV18 Group.
During his last assignment as senior partner – digital at DDB, he has been credited with building the entire team and driving fast track growth for the agency in terms of revenues and profitability. He was primarily responsible for acquiring new business and managing key existing clients like TCSiON, Shapoorji, and Pallonji, HDFC MF, Edelweiss to name a few.
An IIM Indore alum, Kumar has had a rich career across both offline and online forms of advertising with multiple high-profile awards under his belt.
“Big Trunk Communications has welcomed me with open arms and has shown great faith in me. My core focus at Big Trunk would be on enhancing the business and catapulting the organisation to the next level. Looking forward to working with amazing minds from the team and #MakeBigHappen together,” said Kumar.
Big Trunk Communications CEO Akhil Nair said, “Anand has been a champion in all his previous assignments, having a very strong entrepreneurial understanding of managing a P & L, understanding people, systems, and processes and above all having a very strong understanding of organisational culture and value systems. We are absolutely certain that with his rich experience and outstanding capabilities, Anand will definitely propel Big Trunk into the desired path of high growth and increased productivity.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
