MAM
Big Street retains OOH mandate for Line II of Delhi Metro till 2016
MUMBAI: Reliance Broadcast Network’s OOH arm, Big Street, has retained the mandate for Line II of the Delhi Metro Rail Corporation (DMRC) till 2016.
This 10.46 kilometres stretch covers commercial, office, shopping and government office areas of central Delhi through its nine stations – Vishwavidyalaya, Vidhan Sabha, Civil Lines, Kashmiri Gate, Chandni Chowk, New Delhi, Rajiv Chowk, Patel Chowk and Central Secretariat.
Big Street business head Rabe T Iyer said, “We feel proud to have bagged this OOH mandate of DMRC for the second time in a row. The DMRC metro service is probably the most widely used public transport in Delhi whose passengers are mostly professionals across relevant SECs.
Within a short time of being in the business we have firmly established ourselves as innovators for a wide variety of our clients who found value for money in campaigns initiated on their behalf by Big Street. We will continue to provide innovative platforms connecting marketers to relevant audiences.”
RBNL claims that DMRC has already been one of the most successful mandates for Big Street, and especially Line II and Big Street has hosted a host of innovations for its clients that boast of marquee brands across sectors – BFSI, FMCG, consumer goods, automobile, fashion etc.
With this retention of Line II and other DMRC mandates i.e. Line III (21 stations between Barakhamba and Dwarka) as well as Delhi Metro Airport Express, Big Street claims access to 40 Metro stations and nearly 75 per cent of the commuters, making it the largest OOH player in Delhi Metro, the company said.
