MAM
Big Street retains OOH mandate for Line II of Delhi Metro till 2016
MUMBAI: Reliance Broadcast Network’s OOH arm, Big Street, has retained the mandate for Line II of the Delhi Metro Rail Corporation (DMRC) till 2016.
This 10.46 kilometres stretch covers commercial, office, shopping and government office areas of central Delhi through its nine stations – Vishwavidyalaya, Vidhan Sabha, Civil Lines, Kashmiri Gate, Chandni Chowk, New Delhi, Rajiv Chowk, Patel Chowk and Central Secretariat.
Big Street business head Rabe T Iyer said, “We feel proud to have bagged this OOH mandate of DMRC for the second time in a row. The DMRC metro service is probably the most widely used public transport in Delhi whose passengers are mostly professionals across relevant SECs.
Within a short time of being in the business we have firmly established ourselves as innovators for a wide variety of our clients who found value for money in campaigns initiated on their behalf by Big Street. We will continue to provide innovative platforms connecting marketers to relevant audiences.”
RBNL claims that DMRC has already been one of the most successful mandates for Big Street, and especially Line II and Big Street has hosted a host of innovations for its clients that boast of marquee brands across sectors – BFSI, FMCG, consumer goods, automobile, fashion etc.
With this retention of Line II and other DMRC mandates i.e. Line III (21 stations between Barakhamba and Dwarka) as well as Delhi Metro Airport Express, Big Street claims access to 40 Metro stations and nearly 75 per cent of the commuters, making it the largest OOH player in Delhi Metro, the company said.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
