MAM
Big Street bags Carlson Hotels for Delhi Airport Metro inventory
MUMBAI: Big Street, a subsidiary of Reliance Broadcast Network operating in the media aggregation space, has signed its first client – The Radisson Hotel and Country Inn and Suites – for the Delhi Airport Metro Express (DAME) marquee OOH (out-of-home) property.
Both, Radisson Hotel and Country Inn and Suites, belong to the Carlson brand. Big Street has launched the clients on the Shivaji Stadium Station at Connaught Place.
The company recently announced the commercial launch of its premium OOH inventory on the newly commissioned DAME Line that enables air travellers to commute to and fro from T3 terminal at the Indira Gandhi International Airport to New Delhi Station, a distance of 23 kilometres, in just 18 minutes.
Big Street offers OOH inventory on DAME that provide brands an opportunity to reach out to the air travellers and upper SEC consumers travelling in and out of Delhi. Consisting of six stations – New Delhi, Shivaji Stadium, Dhaula Kuan, NH-8, IGI Airport and Dwarka – it is estimated that an average of 30,000 air travellers will use DAME every day and another 20,000 travellers will use it for travelling to work at the airport and beyond.
Big Street business head Ashwin Padmanabhan said, “We are thrilled to welcome on board our first client on our premium and innovative inventory on DAME that will facilitate Radisson Hotels and Country Inn and Suites to reach out to the prized high-end consumers who can experience these brands through these visually appealing, hard hitting and tough to ignore inventory. Big Street offers extremely contextual communication to the brands thus creating an opportunity for high impact communication. A marquee property like DAME will truly open up significant communication options for the brand.”
Radisson Hotels and Country Inn and Suites have chosen to reach their target audience using two backlit panels of 3×6 island platform pillars providing high visibility of their brand to the travellers.
Big Street also provides several other advertising options on the Airport Metro stations such as wall branding, platform screen doors, luggage trolleys, product displays as well as inside train branding and these advertising options will reach not only the highly-desired, hard-to-contact group of SEC A urban jet-setters but also connect with the upwardly mobile extensively travelled international travellers who appreciate and enjoy a premium experience, the company said.
Brands
Adobe CEO Shantanu Narayen to step down after 18 years in role
Board begins CEO search as Narayen prepares to move to chair role
SAN JOSE: After nearly two decades at the helm, Adobe’s long-serving chief executive Shantanu Narayen is preparing to pass the baton.
The company announced that Narayen will transition from his role as chief executive officer once a successor is appointed, ending an 18-year run that reshaped Adobe from a boxed software seller into a global cloud and AI powerhouse. He will remain chair of the board following the leadership transition.
Adobe’s board has formed a special committee to oversee the succession process, led by lead independent director Frank Calderoni. The committee will evaluate both internal and external candidates.
“Shantanu’s leadership has been instrumental in Adobe’s transformation and in positioning the company for the AI-driven era,” Calderoni said in a statement. “As we begin the next phase of succession planning, our focus is on identifying the right leader for the company’s next chapter while ensuring a smooth transition.”
In a note to employees, Narayen described the moment not as a farewell but as a pause for reflection after a long journey with the company.
“I love Adobe and the privilege of leading it has been the greatest honour of my career,” he wrote, adding that he will continue to work closely with the board over the coming months to ensure a seamless leadership change.
Tributes from the technology industry quickly followed the announcement. Microsoft chairman and chief executive officer Satya Nadella congratulated Narayen on what he described as a “legendary run” at Adobe.
“Congrats Shantanu, on a legendary run at Adobe! You’ve built one of the most important software companies in the world, and expanded what’s possible for creators, entrepreneurs, and brands everywhere,” Nadella wrote on LinkedIn.
“What has always stood out to me is the empathy you’ve brought to the creative process and the example you’ve set as a leader. Grateful for your friendship, mentorship, and for all you’ve done for Adobe and for our industry.”
Narayen’s career at Adobe spans nearly three decades. He joined the company in 1998 as vice president and rose steadily through the ranks before becoming chief executive officer in December 2007.
During that time, he orchestrated one of the most significant reinventions in the software industry. In 2013, Adobe made the bold decision to abandon traditional boxed software sales and move its flagship creative tools such as Photoshop to a subscription-based Creative Cloud model. The shift initially rattled investors but ultimately transformed Adobe into a predictable recurring revenue business and a case study in digital reinvention.
Narayen also pushed Adobe beyond creative tools into the world of marketing technology and data-driven customer experience, spearheading acquisitions such as Omniture and Marketo. Those moves helped build Adobe’s digital experience division and broaden its reach far beyond designers and photographers.
The numbers tell the story of that transformation. When Narayen took over in 2007, Adobe generated roughly $3 billion in annual revenue. Today the company reports more than $25 billion. Over the same period, its workforce expanded from around 3,000 employees to more than 30,000.
In recent years, Narayen has steered Adobe into the generative AI era with the launch of Adobe Firefly, aiming to keep the company ahead in a rapidly evolving creative technology landscape.
Born in Hyderabad in 1963, Narayen studied electronics and communication engineering at Osmania University before moving to the United States for a master’s degree in computer science from Bowling Green State University. He later earned an MBA from the Haas School of Business at the University of California, Berkeley.
Widely regarded as one of Silicon Valley’s most steady and effective leaders, Narayen has earned multiple honours during his career, including India’s Padma Shri in 2019.
For Adobe, the upcoming leadership change marks the end of a defining chapter. For Narayen, however, the story is far from finished. As he told employees, the company’s next era of creativity, powered by AI and new digital workflows, is only just beginning.
