MAM
Big RTL unveils logo for ‘Thrill’
MUMBAI: Big RTL, the television JV between Reliance Broadcast Network (RBNL) and RTL Group, has unveiled the logo of its soon-to-be launched action entertainment channel Thrill.
The logo is designed by Singapore-based agency BDA.
The company has unveiled the logo through a multi-media campaign today. It will be seen across RBNL’s television bouquet – Big CBS Prime, Spark, Love, Spark Punjabi, Big Magic and UTV Bloomberg throughout the summer. It will also be seen extended across various on-air elements like promo-packaging, on-air graphics and the channel id.
According to the company, the look and feel of the logo is ‘strong, solid and in-your-face’ as the channel is targeted at male audiences across metropolitan and non-metropolitan areas in the Hindi-speaking markets. The logo is red in colour which signifies energy, aggression and high action. ‘Thrill’ is embedded in bold font inside a rectangular block that reflects the personality and core values of the channels which are ‘daring’, ‘action-packed’, ‘electrifying’, ‘sporty’, ‘challenging’ and ‘adventurous’.
The logo of the channel promises to connect well with the mass male audiences in India.
Thrill marks RTL Group’s entry into the Asian television market. This is Reliance ADAG’s second International JV in the broadcasting space, the first being with CBS Studios International.
The channel is expected to go on-air by the end of June.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
