Ad Campaigns
Big Fm launches third season of ‘Super Duper Dhamaka’ with Sonakshi Sinha
Mumbai: With the festival of Diwali around the corner, shopping fervour is at its peak across the country. Making the festivities extra special, Big Fm is back with the third season of its distinctive campaign Super Duper Dhamaka. This season, joining in the celebrations is Bollywood star Sonakshi Sinha, who is the face of the campaign.
Aimed to provide small-scale retailers with a platform that boosts their reach and drives real sales, the campaign makes shopping a fun and rewarding experience for consumers. Super Duper Dhamaka not only highlights the uniqueness of local shopping but also transforms it into a vibrant celebration with a touch of Bollywood magic. The festive period is a great time for consumers to make the most of significant deals that retailers have to offer.
Big Fm COO Sunil Kumaran shared, “After the great success of the first two seasons, we are excited to launch Season 3 of Super Duper Dhamaka with Sonakshi Sinha. Our endeavour with the campaign has always been to provide small scale retailers with a powerful platform to extend their reach and boost sales, while bringing joy and great deals to shoppers. Given Sonakshi Sinha’s incredible influence, we are happy to have her onboard to support this cause and we look forward to amazing response this festive season. Furthermore, this initiative aligns with BIG FM’s commitment to staying deeply rooted in local communities, ensuring we not only engage with our listeners but also preserve the authenticity of their shopping experiences.”
Speaking about the association, Sonakshi Sinha said, “I am thrilled to join hands with BIG FM for their innovative campaign Super Duper Dhamaka Season 3 that not only supports local retailers but also brings great deals to shoppers during the festive season. Diwali is all about celebration and this campaign perfectly captures that spirit by ensuring great deals for shoppers and ensures better footfall for local retailers. The idea of empowering local businesses is something that I am excited to extend my support to.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
