Ad Campaigns
BIG FM launches ‘Bano India Ke Ang Daata’ campaign
Mumbai: Post-pandemic, India has witnessed a significant decline in organ donations nationwide. To address this cause, BIG FM, one of India’s leading radio networks, is launching its purpose-led campaign, ‘Bano India Ke Ang Daata’, aimed at inspiring and encouraging organ donations across India. Building on the success of the ‘Bano Mumbai Ke Ang Daata’ and ‘Ghar Ghar Ang Daata’ campaigns that were launched in Mumbai over the past two years, the initiative is now expanding nationwide intending to achieve maximum registrations.
The campaign will be hosted on all 58 BIG FM stations by its prominent RJs, including RJ Vrajesh Hirjee from Mumbai, RJ Akriti from Delhi, RJ Sangram from Pune, RJ Nayana from Mangalore, RJ Uday from Goa and RJ Juhie from Jammu. Notably, these RJs have already pledged to be organ donors, demonstrating their commitment to this cause. The six-week campaign will feature a mix of on-air and on-ground activities designed to ensure the message of organ donation reaches every individual in a meaningful way. On-air initiatives will include RJ advocacy, patient and donor stories, interactive polls and insightful interactions with celebrities, influencers, doctors and health experts. Additionally, a special song to raise awareness among citizens has also been created by renowned Bollywood playback singer-songwriter Aaman Trikha.
The radio network has also partnered with the National Organ and Tissue Transplant Organization (NOTTO), a leading authority under the Directorate General of Health Services, Ministry of Health and Family Welfare, Government of India. The campaign will mobilise RJs to advocate for organ donation registration and create awareness for obtaining donor cards with the help of NOTTO, regional and state authorities, as well as influential individuals and community leaders. Furthermore, BIG FM teams will engage audiences directly through on-ground activities, visiting Resident Welfare Associations (RWAs) and corporate offices to encourage future organ donation via impactful street plays (Nukkad Natak).
Talking about the campaign, BIG FM COO Sunil Kumaran expressed, “After the overwhelming success of our last two campaigns in Mumbai, we are now scaling up by taking this initiative ‘Bano India Ke Ang Daata’ nationwide. Our endeavour has always been to create a positive impact that leads to tangible outcomes and this expansion is a testament to that commitment. Our team hopes to save many lives by increasing organ donation registrations and promoting a culture of empathy and support.”
Additionally, BIG FM will implement an awareness drive at the Mumbai metro using hoardings. The past two editions of the campaign have successfully facilitated remarkable organ donations. Renowned celebrities like Shankar Mahadevan, Riteish Deshmukh, Genelia D’Souza, Nandita Das and Farah Khan, along with the Zonal Transplant Coordination Centre (ZTCC) have supported the initiative.
Become a lifesaver today by registering as an organ donor.
Visit https://angdaata.bigfmindia.com to sign up and make a difference!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
