MAM
Big Bazaar’s ‘Asli Dukaan’ locks horns with Amazon’s ‘Apni Dukaan’
MUMBAI: Big Bazaar has crossed swords with Amazon India by taking a dig at the e-commerce giant’s flagship campaign India ki Apni Dukaan (India’s own shop). The Future Group-owned chain of hypermarkets on Thursday released full front page ads in major newspapers across cities calling itself India’s Asli Dukaan (real/ original store). The ad promises to make deliveries of grocery to customers’ doorsteps in under two hours.
Apart from the Asli Dukaan moniker, it has played on the word ‘Amazing’ by using terms such as “amazing” service, deals, and products at “amazing” prices. The harping on the word “amazing” is hard to miss! The south India editions of leading print publications had a largely English tagline with only Asli in Hindi, and dukaan changed to ‘store’.
Amazon has been running an advertising campaign since 2016 with the tagline ‘India ki Apni Dukaan’(India’s own shop), and it is no coincidence that the superstore chain led by Kishore Biyani is now marketing itself as ‘India ki Asli Dukaan’.
The brick-and-mortar superstore chain Big Bazaar has been entangled in a fierce legal battle with Jeff Bezos’ Amazon for its deal with Reliance Retail. RIL had announced in August last year that it was buying out the retail and wholesale business of Future Group, but Amazon — with a minority stake in an unlisted Future Group company — subsequently dragged the Mumbai-headquartered retailer to court, alleging that the proposed deal violated contractual agreements. The case is currently sub-judice.
Meanwhile, the debt-laden Future Group is looking at ways to put its assets to better use. Big Bazaar has launched a marketing blitzkrieg taking a dig at the US e-tailer and is ramping up its two-hour home delivery across India to get more customer orders amid the pandemic that has largely confined people to their homes restricting outdoor movement. The company has tied up with hyperlocal delivery companies with employees at their stores doubling up as delivery executives, to drive its Store2Door program and double its online business in the span of a month.
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
